Recruiting marketing talent in the FMCG industry in 2023? Here’s what you need to know... | 3Search

Recruiting marketing talent in the FMCG industry in 2023? Here’s what you need to know...

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Will you be hiring digital marketing talent before the end of the year? Time is quickly...

Will you be hiring digital marketing talent before the end of the year? 

Time is quickly running out to make impactful hires! It can take 3-6 months before you see a return on investment from your permanent hires. As a result, businesses need to move quickly and confidently in order to secure the marketers you need to see a successful 2023.

Our specialist FMCG recruiters have recently updated our 2023 How to Hire report specifically for H2, giving you the latest advice and salaries to secure top marketers.

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How has marketing recruitment changed in the FMCG industry?

In 2022, the marketing recruitment industry was incredibly busy. All marketers – from Marketing Executives to Digital Directors – were inundated with job opportunities across a wide range of industries, including FMCG. This year, however, we have seen the market slow down.

We're not surprised to see this change, as it seems that hiring levels are simply returning to normal after an incredibly buoyant market. 

It's important to recognise that there are still lots of exciting opportunities available across the industry. Throughout the year, we have seen numerous FMCG companies, such as Coca-Cola, credit their marketing teams and strategies for their business growth.


What hiring challenges are FMCG businesses currently facing?

With a different recruitment market comes different hiring challenges. This year, the four most common challenges we’re seeing are:

  1. The cost-of-living crisis
  2. An increased number of applications
  3. Limited hiring resources
  4. Fast-approaching deadlines

If your business is struggling with the same hiring challenges, our How to Hire report can help. Updated with the very latest information for overcoming these challenges, this report also includes salary information across a range of digital, communications and e-commerce jobs.


Marketing salaries in the FMCG industry

Did you know that our data revealed a 20% salary increase between 2021 and 2022? While salaries haven’t increased at the same pace, they haven’t decreased either. So far this year, our data has shown an average 2% salary increase.

As a result, we recommend downloading our FMCG marketing salary guide to receive the full list of temporary and permanent marketing jobs.


Is your FMCG business hiring? Get in touch!

3Search is the largest digital marketing recruitment agency in London, with recruitment consultants specialising in each industry. If your FMCG company is hiring for marketing talent, get in touch with our specialist recruiter, Scarlett Ross at scarlett@3search.co.uk.

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