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Optimisation Analyst

Optimisation Analyst
Data, Analytics & Insight
Fashion & Retail
Marketing & Digital
Full Time
£35,000-£38,000
London
London
RS

Are you a Conversion Rate specialist currently working for an agency looking to move client side? Or perhaps already have client side experience and want to work in a global role?

We are working with a huge global retailer who are looking to add a Conversion Rate Optimisation Analyst to their digital team in Central London.

If you have a passion for understanding commercial data and providing insights to improve commercial performance please read on!

  • Continuously develop team reporting, driving insight into the team
  • Manage the GTM accounts for desktop and mobile to optimize live tags as well as implementing and managing the tracking set up.
  • Liaise with I.T to implement tracking to drive further analytics and insights whilst keeping onsite page performance optimal.
  • Work with I.T to develop innovation projects such as cross device, cross channel and cross platform to better understand the full user journey.
  • Research and implement new industry features to increase and expand data collection.
  • Manage projects such as GA-Optimize enhancements, leading A/B and split testing pre and post analysis projects.
  • Build a comprehensive reporting pack, including dashboards, monitoring channel performance and present this back to key stakeholders.
  • Build additional APIs to support a variety of digital teams
  • Conduct on-demand analysis to support UX improvements, business improvements and marketing campaign analysis.
  • Be responsible for supporting and training the teams on all new developments and features.

·

 Skills & Experience

  • An expert in Google Analytics 360 suite including; Analytics, GTM & Data Studio.
  • Experience in Google Tag Manage
  • Experience in A/B Testing using tools such as Optimizely, GA-Optimize or similar.

You will get the opportunity to learn from a highly experienced Head of Analytics, helping you develop your technical skills, as well as the opportunity to build relationships with key stakeholders across a truly global business.

£35-38k + bonus