Head of Product Marketing
Head of Product Marketing
Hybrid - 3 days a week in the office
Our client is an exciting high growth fintech start-up, operating within the cryptocurrency space. They have launched offices in London, Australia, and Canada with more to come and have grown 15x in the past 12 months creating a global user base. They have very aggressive expansion plans to build a category-defining company and are now in the market for a Head of Product Marketing to play a key role in their journey - this is not an opportunity to be missed!
The Head of Product Marketing will:
- Take ownership of the entire product marketing function
- Ensure the customer is prioritised across marketing, focusing on learning which product features and positioning will attract new users and how to best promote them
- Conduct continuous user discovery and collaborate with colleagues to maintain accurate and up to date customer personas, which can be used to align marketing efforts across the company
- Work on building and testing positioning for the brand, taking ownership of creation and testing of new landing pages and initiatives
- Keep a state of the art understanding of the competitive landscape and ensure we are competitively positioned against our competitors, developing features which provide an edge in the market in a rapidly evolving space
Required skills & experience:
- You have 5+ years of experience in a product marketing or research role, with at least 2 years in a leadership position
- Have experience delivering end to end production and launch of exceptional SAAS sales pages, you should be a confident copywriter
- Are skilled in conducting user interviews and understand best practices to gain valuable customer insights
- Experience contributing to the development of multimedia campaigns and understand the modifications required to resonate across different channels
- You are confident with A/B testing and always test your assumptions, using data to make key decisions
- Competitive package with annual bonus
- Work within one of the most rapidly growing industries in the world
- Collaborative working environment
This is a fantastic, truly career defining opportunity for the right person - the business has huge plans for the next few years and this role will play a massive part in their growth ambitions. If you're interested, please apply ASAP.
To apply for this Head of Product Marketing, please job click below or contact lauren@3Search.co.uk for more information.
We are dedicated to promoting equality of opportunity for all employees and job applicants. In line with the Equality Act 2010, we strive to create and maintain a working environment in which everyone is able to make the best use of their skills, free from discrimination or harassment, and in which all choices are based on merit. No person is subjected to any less favourable treatment on any discriminatory grounds on the basis of age, disability, gender reassignment, marital or civil partner status, pregnancy and maternity, race, colour, nationality, ethnic or national origin, religion or belief, sex or sexual orientation.
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