ASO Manager

ASO Manager

Gaming

London - 2 days a week

£45,000-£55,000 + bonus

I am currently working with with one of the world's leading entertainment providers with tens of millions of players across the globe. They own several entertainment brands under their umbrella that are globally recognised and leaders in their industry.

Due to growth looking for an ASO (App Store Optimisation) Campaign Manager to join our highly successful search marketing team. The purpose of the role is to grow the volume of new players and profit significantly.

Role & Responsibilities:

• Driving as much profit as possible via our ASO and ASA (Apple Search Ads) activity in the UK, Ireland and Spain
• Consistently improving our iOS and Android organic App rankings for keywords we wish to target
• Formulating the ASO and ASA strategy for the department in conjunction with the Head of Search
• Managing and implementing the ASO and ASA strategy
• Working with our inhouse native development team and designers to optimise our performance
• Identifying, planning and managing cross channel projects to convert existing web based users to app
• Optimising the app names, descriptions, screenshots, feature graphics, in-app events, keyword fields, icons, videos, etc
• Frequently analysing, reporting and projecting ASO and ASA performance
• Launching new apps in conjunction with the other departments
• Aligning with other channels that point to app to maximise performance

Ideal Expeirnece:

• Strong hands-on commercial ASO and ASA experience
• Strong project management experience and ability to prioritise
• Evidence of a genuinely strategic mindset
• Strong analytical skills
• Applied experience with MS Excel, AppTweak, AppsFlyer, etc
• Excellent at building and maintaining relationships
• Comfortable presenting
• Very high attention to detail

If you are interested in applying for this role please apply using the link below or email Jasmin@3Search.co.uk with your CV.