CRM Manager

  • £45,000 - £50,000
  • Greater London
  • Permanent

The role will work across 2 women's fashion brands and will focus on managing and improving relationships with customers through various channels such as email, direct mail and customer service. Day-to-day tasks will include identifying market trends, creating customer segments, analysing website performance and working with the marketing & ecommerce team to develop and execute CRM strategies that enhance customer retention, satisfaction and lifetime value.

As CRM Manager you will:

  • Development and delivery of CRM strategy as well as executing campaigns across email & Direct Mail.
  • Managing our customer referral programme - Mention Me.
  • Regularly analyse CRM and email marketing performance metrics to identify trends, opportunities and areas for improvement.
  • Develop creative briefs and work with the creative content team to build compelling email campaigns that drive results.
  • Leverage user insights to personalise campaign content and conduct A/B tests to optimise email content, subject lines and other campaign elements for improved performance.
  • Produce regular reports and insights to the senior team highlighting the impact of CRM and email marketing efforts against business goals.

What you'll need:

  • 4 + years working across CRM and Email Marketing
  • Experience using Klaviyo or similar ESPs
  • Experience in writing and creating content as well as analysing content
  • The ability to analyse data and insight to create new stories and key themes
  • Understanding of consumer segmentation
  • Strong communication skills along with a customer-oriented attitude
  • Fashion experience desired but not essential

To apply for this CRM Manager job click below...

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