CRM Manager

  • £40,000 - £45,000
  • Greater London
  • Permanent

The Company:

I'm currently working with the UK's biggest and most trusted voucher site who partner with big brands like adidas, Samsung, John Lewis, Travelodge and Domino’s Pizza and they receive over 8 million visits per month. Right now, they’re looking for a CRM Manager: App and Lifecycle to work as part of their Marketing team in London.

CRM is central to the businesses growth and success. The CRM team’s primary goal is to truly engage our customers with deeply personalised communications to help drive customer loyalty and growth. This a key role in delivering this strategy across their direct marketing channels; App Push, Email and Content Cards.

Reporting to the Head of CRM, the CRM Manager: App and Lifecycle will have commercial ownership for our App, developing the strategy to grow App usage and revenue. They will also be responsible for designing, delivering and iterating automated customer journeys across their customer lifecycle, ensuring customer engagement with the right message, at the right time via the right channel. Previous experience with App communications and experience building automated customer workflows is essential. Fostering strong relationships with key stakeholders including Marketing, Product & Engineering and Business Intelligence will be key to success.

As CRM Manager you will:

  • Working with the Head of CRM to design and build automated customer workflows using Braze’s Canvas Flow tool
  • Become the commercial owner for our App. Develop the strategy to help grow the number of known App users, increasing sessions and revenue generated on the App
  • Identifying new merchant exposure opportunities for our Partnerships team
  • Delivering cross-channel communications for our Loyalty programme
  • Working with our Product, Engineering and BA teams to refine data integrations, establish API requirements and optimise Lifecycle programme infrastructure
  • Using Liquid markup and Braze functionality to drive personalisation
  • Using data and insights to optimise future campaign delivery and to prioritise the initiatives that will have the greatest impact against our ambitious KPIs
  • Working cross functionally across company projects and initiatives


  • 3+ years experience delivering successful CRM lifecycle communication programmes
  • Experience working with a proprietary App
  • Confidence designing and building App Push and InApp messages
  • Experience with Marketing Automation and API triggers
  • Numerically minded and target driven
  • An analytical problem solver who can logically come to a solution
  • Experience with Braze (desirable)

What you’ll get from us

  • A supportive, inclusive culture; we care about each other, our customers and our planet
  • Two uninterrupted hours a week dedicated to your personal development
  • The flexibility to get that perfect work/life balance with hybrid working
  • Private medical insurance
  • Employee Assistance Programme
  • Free lunch from JustEat for Business each day you’re in the office
  • Regular social events
  • Enhanced parental leave

3Search’s customer care and unrivalled marketing expertise will supercharge your marketing career. We are dedicated to promoting equality of opportunity for all employees and job applicants.

Suzannah Teggart Consultant

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