Customer Insights Lead

Customer Insight Lead – DTC / eCommerce – Pet Products
 
�� £80,000 + Bonus
�� Remote – UK-Based or London
�� Join a market leader in DTC retail brand!
 
Our client is a high-growth and dynamic eCommerce business making waves in the food retail industry. With a strong market presence, impressive revenue growth, and ambitious global expansion plans, they are passionate about creating innovative solutions for pet owners. Their vibrant and supportive team thrives on collaboration, creativity, and a shared commitment to excellence. This is the perfect opportunity to join a fast-paced, customer-driven organisation that values high performance, rewards ambition, and embraces diversity.
 
This role is perfect for you if:
- You thrive in a role that blends customer data analysis with strategic business impact.
- You want to work with Paid Media, CRM, and Product teams to shape marketing and retention strategies.
- You’re eager to join a fast-growing, insight-led brand that values experimentation and data-driven decision-making.
 
What are we looking for in the ideal candidate?
•Strong experience in Customer Insight/Analytics, ideally in DTC, subscription, or eCommerce businesses.
•Experience working closely with Paid Media & CRM teams to improve conversion rates and LTV.
•Skilled in qualitative and quantitative research skills, analysing behavioural, purchase, and customer service data to build actionable insights.
•Strong storytelling and communication skills, able to influence stakeholders and drive strategy.
• Hands-on experience developing customer profiles, personas, and automated insight systems using surveys and other tools
 
Here’s what your role will entail:
 
Driving Creative Success in Paid Media & Acquisition:
• Use customer insights to shape messaging, creative direction, and campaign success.
•Translate data into actionable content strategies that improve ad performance.
 
Optimising Retention & LTV Strategies:
•Identify key retention drivers beyond surveys—unboxing, usage, service interactions.
•Work with CRM teams to personalise email & SMS campaigns.
•Feed insights into product development and packaging strategies to improve customer experience.
 
Developing Customer Insights & Continuous Feedback Systems:
•Use quantitative and qualitative data (customer interviews, surveys, purchase patterns) to build deep customer understanding.
•Implement automated feedback loops to ensure a continuous flow of insights.
•Influence marketing, CX, and product teams with actionable customer profiles.
 
Are you ready to make a real impact in customer insights and data-driven marketing?
 
Apply now! ��