Digital Marketing Manager

As a Digital Marketing Manager, the successful candidate will design, develop, implement, track and optimise a global digital marketing strategy to maximise reach, action, conversions and engagement across the digital portfolio, delivering communications that help the organisation capitalise on every opportunity to retain and engage with their donors / supporters / affiliates and partners. All in order to drive Human Appeal’s global online strategy and brand online, ensuring integration with all offline channels.

Responsibilities

• Ensuring the Asana PM tool is updated on a daily basis
• Ensuring emergency campaigns are executed within an 8-hour window once the emergency protocol is enacted within a country we work in, and 72 hours when outside of operation
• Increasing the number of donations
• Increasing the value of donations
• Increasing the average order values
• Improving the online conversion rates
• Increasing the online Page values
• Achieving high donor retention rates
• Increasing the Number of website sessions
• Increasing Natural vs brand search sessions via the website
• Maintaining a low bounce rate on the website
• Increasing Channel revenue rates across the online marketing
• Increasing our customer acquisition rate

Qualifications

• What we’re looking for in our Digital Marketing Manager:
• Digital / Marketing related degree
• Relevant professional qualification CIM – desirable
• Minimum 3 – 5 years’ experience in a similar digital marketing role
• Experience of managing relationships with, or working for, a digital / marketing agency
• Experience of using analytics and monitoring tools to report on complex qualitative and quantitative data, with the ability to analyse and present information, compile reports and make informed recommendations
• MS Office Suite • Social media tools, including Hootsuite, Tweetdeck, Sprout Social
• Experience of using Google Analytics, Adwords, Double Click, Facebook Business Manager and Bing Ads
• Fluent written and spoken English is essential. Additional languages, e.g. Arabic, Urdu are desirable

Passionate and knowledgeable about the international development sector. This would be an ideal role for an experienced Digital Marketing Manager looking to make a difference in a rewarding role within the Charity Sector!