Director of Growth

Growth Marketing Director

£90,000-£120,000 + package

DTC start-up / Fashion

3 days in SW London / 2 @ home

I am currently working at a DTC fashion start-up looking to 7 x growth over the next 3 years. The Growth Director will be a major part of this growth reporting to the COO and building out a team. This role will be responsible for ideating and delivering the initiatives required to achieve ambitious business objectives as the brand expands internationally.

This role would suit an experienced leader with a proven track record in scaling an e-commerce start-up.

Key Responsibilities:

• Create and execute the digital strategy, across acquisition and retention, to hit our ambitious growth targets.
• Delivering a testing program to develop new marketing channels that can be scaled to a significant proportion of the revenue mix.
• Build a creative production engine that fuels our paid social growth.
• Drive growth through scaling performance marketing across multiple channels (Google, Meta, TikTok, Influencer, Affiliate, Print etc) and regions.
• Owning, optimising, tracking and reporting customer behaviour through the full funnel of acquisition and conversion
• Deliver a best-in-class website conversion experience through testing and project managing development projects.
• Create a best-in-class lifecycle marketing function to drive long-term LTV.
• Analysing quantitative and qualitative data for business insights, improving our data-stack as you go
• Work closely with the brand team to turn the purpose and brand identity into a competitive advantage, directing creative requirements and acquisition and retention efforts
• Develop and grow a lean, skilled and focused growth team.
• Own the setting, strategic adjustment to and monitoring of spend and departmental budgets. Helping model out different scenarios and forecasts, providing optimistic and conservative targets to the team.

Ideal Experience:

• Strong experience driving significant, sustained growth at DTC brands
• Have hands on experience in the following functions: Meta & Google ads, performance creative strategy, conversion rate optimisation, lifecycle marketing.
• Excel at delivering big picture strategy, but also be able to get hands-on to build things from the ground up where necessary.
• Have experience managing a team, high performing agencies and working with senior leadership
• Be comfortable working in a start-up environment: working lean and quickly with available resources, making data based decisions

If you are interested in applying for this role, please click the link below or email your CV to Jasmin@3search.co.uk