3Search are delighted to be partnering with an iconic, international airline; this role is a pivotal role based in Berlin, within the Central European Marketing team, reporting into the Head of Marketing who is based in the UK.
This Marketing Manager is responsible for 1 specific European market- one of the most established and secure markets for the brand. Working in a cross-functional and collaborative environment, you will be responsible for the implementation and execution of the marketing communication programme in this country, overseeing Brand/ATL (TV, OOH, AV), CRM, Digital/Social Media, PR, website and branding.
It's a truly 360, holistic marketing role which ultimately seeks to drive campaign effectiveness and will require someone who has a deep understanding of owned channels. You'll work in a cross-functional team within a matrix organisation; you'll liaise with Trading, Revenue, Media and external agencies (Media, PR, Creative) to produce best-in-class campaigns. This role will manage 2 content specialists
Responsibilities will include:
Plan and execute targeted CRM campaigns
Collaborating with the media investment function on the coordination, planning, management and execution of integrated campaigns across all relevant paid and owned channels
Work closely with and brief content specialist to deliver all required content for channels as required eg. CRM, organic social, PPC.
Being up-to-date with country trading performance, able to identify trading gaps, developing plans to address it using marketing levers such as CRM, PPC, working alongside the media team
Develop and manage the country marketing calendar
Ensuring marketing campaigns are strategically and creatively integrated across all local communication channels (i.e. PR, digital, website, CRM, social media, airports branding etc.)
Experience working in a large, fast-paced, matrix organisation
Strong stakeholder management skills
Familiar working cross-functionally with commercial/revenue/trading teams
Agile and reactive approach to working- able to juggle projects and reprioritise where necessary
Self-start who is pro-active and able to work both autonomously and collaboratively
Strong understanding of owned channels
Familiarity working with sizeable marketing budgets and working within a complex media landscape
It's a fantastic opportunity to work with talented, friendly and inspiring people from diverse backgrounds.
Fantastic travel perks, flexible working, work-away schemes, bonus incentives and various other benefits are on offer.
Please apply now if you're interested!
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