Paid Media Manager

Paid Media Manager

Health Care

£50,000

Remote - with Travel in the UK

**Must be UK based

I am currently working with one of the UK's most trusted healthcare providers, bringing world-class treatments directly to clients. Their mission is to make family possible for everyone; through compassion, collaboration and expertise. If you want to work for a business that helps and supports people, this role is for you!

Key Responsibilities:

• Develop and implement effective paid media strategies aligned with overall marketing and business objectives. (Budget £1m+ per year)
• Manage and optimize paid media campaigns across multiple channels, including Google Ads, Facebook, Instagram, LinkedIn, and other relevant platforms.
• Own landing pages and CRO for paid campaigns working with our Hubspot templates and tools to drive conversion.
• Conduct in-depth performance analysis and provide actionable insights to improve campaign
• ROI.
• Plan and roll-out test and learn roadmaps for paid media initiatives.
• Stay up-to-date with the latest industry trends, platform updates, new ad formats and best practices.
• Collaborate with cross-functional teams to ensure seamless campaign execution through
• engaging ad creatives, effective ad-copy and messaging - and compelling landing pages;
• Manage budgets (£80k+ per month) and allocate resources effectively to maximize campaign performance.
• Provide regular performance reports and analysis to key stakeholders.
• Forecast monthly spend and performance targets using modelling of relevant KPIs.
• Explore new channels (WhatsApp, TikTok etc to expand paid reach and effectiveness)

Ideal Experience:

• Hands-on experience in paid media campaign management.
• Strong analytical skills and proficiency in data analysis tools.
• Expertise in Google Ads, Meta Ads Manager, Google Analytics, Google Tag Manager and other relevant platforms.
• Experience with bid management tools and attribution modelling.
• Excellent communication and presentation skills.
• Ability to manage multiple projects, prioritize tasks effectively and work to deadlines.
• Strong understanding of digital marketing and performance metrics.

If you are interested in applying for the role, please click the link below!