Junior Performance Marketing Manager

JE89
  • £40,000 - £50,000 + package
  • Greater London
  • Permanent

We are currently working with an apparel brand and online retailer, fitness apparel, which is sold from a direct-to-consumer eCommerce store to millions of fans and customers world-wide. The brand is scaling quickly and has an excellent reputation in the market. Due to growth they are looking for a performance marketing manager reporting into the Head of Performance Marketing. 

Key Responsibilities 

  • Manage day-to-day optimisation of Google and YouTube, Meta, and TikTok ads to ensure optimal performance, and working on new in-platform opportunities.
  • Develop, execute, and oversee paid media strategies to drive efficient ROAS. Work to CPA targets for both new and existing customers with the ability to pivot between strategies as the market fluctuates.
  • Day-to-day management of Performance Marketing budget with the Head of Digital Marketing.
  • Produce weekly, monthly, quarterly, and annual reports on core KPIs and provide actionable insights for improvement. Monitor and track growth metrics, making data-driven recommendations.
  • Collaborate with Brand Marketing team to share insights on creative performance and develop creative asset strategy.
  • Build brand awareness for our collections and develop women’s strategy with the Head of Digital Marketing to evolve and progress this growing area of the business.
  • Implement effective acquisition and retention strategies to drive sales and new customer growth while maintaining cost-efficiency. Expand geo-location and territory specific advertising alongside an annual roadmap of business developments.
  • Expand and implement segments, and targeting of audiences, utilising data from Shopify, Klaviyo, Meta and other platforms.

Ideal Experience 

  • Experience managing paid media in-house or for an agency, preferably specialising in DTC retail. 
  • Analytically minded with great attention to detail. 
  • A track record of growing paid media programmes and business revenue efficiently. Experience managing large budgets across multiple channels to targets with success.

Benefits 

  • Hybrid working
  • Generous employee discount
  • 25% friends and family discount
  • Uniform allowance
  • Regular socials and team events
  • 20 days holiday + bank holidays
  • Amazing National Heritage office grounds with free parking
  • Enrollment to company pension scheme
  • Casual dress code
  • Annual salary review
  • Learning and development support

If you are interested in discussing this role further please apply using the link below or email Jasmin@3search.co.uk for more information. 

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