Senior Marketing Exec

Senior Marketing Executive/Marketing Manager - Searchlight

Division: Searchlight Job Title: Senior Marketing Executive/Marketing Manager Reports to: Divisional Head of Marketing Location: Hybrid – 1 Day Type: Fixed Term Contract – 12 months Purpose: To create and deliver the multi-channel marketing strategy to drive membership growth across multiple HR subscription networks.

Essential Duties & Responsibilities: Searchlight, by Hanson Wade is a subscription-based business information product that nurtures year-round online communities within the HR function across different industries. You will create and deliver the marketing strategy for Searchlight, supported by the Divisional Head of Marketing. You will execute creative multi-channel marketing campaigns, within a portfolio of HR subscription networks and utilize the full marketing mix to exceed lead generation, conversion, and revenue targets.

Campaign Development & Execution:

• Managing Searchlight’s marketing strategy to ensure that we target new members, retain our current members, and grow their lifetime value.

• Develop and implement dynamic and creative marketing campaigns from ideation to execution.

• Effective email marketing, copy writing, data segmentation and use through our email automation platform.

• Manage and utilize the content created by our networks from our Delivery team for lead generation.

• Autonomy over marketing budget allocation for each network. • Create and oversee all marketing materials from website banners to product brochures.

Digital Presence:

• Manage and innovate the Searchlight network websites. • Define and deliver an engaging social media strategy across LinkedIn and Twitter. • Experiment with organic and paid acquisition channels including content creation,

content curation, Google Ads campaigns and LinkedIn Ads campaigns. • Leverage affiliate marketing through our network members, strategy advisors, sponsors,

media partners and associations.

Performance & Customer Analysis:

• Evaluate campaign performance against KPIs and use insights to drive improvements. • Engage in project meetings to update the Searchlight team with progress of marketing

activities and reporting on performance that will elicit positive campaign outcomes.

Collaboration:

• Enhance brand visibility by working closely with stakeholders across Hanson Wade Group’s product offerings, including Beacon and Conferences.

• Collaborate closely with the Divisional Head of Marketing to elevate marketing standards and best practice.

Split of the Role:

Campaign Execution 85% Campaign Strategy 5% Projects 10% 100%

Knowledge, Skills & Abilities:

• Displays consistently high attention-to-detail with minimal feedback required • Able to juggle conflicting priorities and manage stakeholders to deliver the best results

for the Searchlight division • Proactively provides optimised feedback using the most appropriate channel, cuts

through the noise, shares information positively, welcomes views of others, listens and responds appropriately, and is confident presenting to small groups

• Collaborates effectively with Searchlight project team and demonstrates mutual respect and understanding

• Generates alternative solutions when solving problems, proactively addresses challenges on campaigns, and asks the right questions

• Takes on new tasks and projects without direction, puts themselves forward for team projects, tests new channels and ideas, and takes on additional tasks or projects willingly

• Ability to flex when facing new and unexpected situations, and remains calm when facing changing circumstances

• Demonstrates can-do attitude and determination and can bounce back from failures or challenges

• Makes consistently good commercial decisions and demonstrates a level of autonomy in decision-making

• Manages a fair workload in comparison to peers, organises own work to improve output and minimise rework, and implements strategies to minimise distractions

• Influences the marketing strategy and autonomously executes the marketing plan with consistent results across networks, able to provide analytical insight into numbers with corresponding actions, and communicates the "why"

• Demonstrates continuous improvement mentality on campaigns and personal effectiveness, seeks out learning opportunities, sets clearly defined goals, implements constructive feedback from manager, takes pride and satisfaction in their work, and tests new ideas and channels

• Aware of own feelings and behavioural style, recognises they may be different to those of others, and mitigates against personal weaknesses

• Understands and articulates our company, division, and department missions • Embodies our cultural values and nurtures them in others – “win together, lose

together”, “ambition fuels us”, “do the right thing”, “earned trust through transparency”, “ready, willing and enabled” and “smart risk-takers”

Education & Experience:

• 2.1 or above degree in any subject • Minimum 2 years’ experience in Account-Based Marketing • Proficient at creating and updating website on platforms such as WordPress • Experience using marketing automation platforms such as Pardot, Hubspot, Marketo,

Marketing Cloud etc • Proficiency with Microsoft Office 365

Desirable:

• Experience with Marketo (marketing automation platform) and Salesforce (CRM) • Hands-on experience with Google Analytics, Google Tag Manager and Google Search

Console • Additional marketing qualifications or online courses • A self-starter with experience in a start-up environment