Senior Performance Marketing Manager

JE60
  • £60,000 - £70,000 + Shares
  • Greater London
  • Permanent

We are currently working with one of the UK’s fastest-growing tech start-ups who are looking to expand their team. The business are on quite a journey and are entering scale-up mode, where they are currently building a product that will be a disrupter in its category. They are an app-based business that launched in 2016 and has attracted more than 4 million users to date. 

Role Mission 📉

To scale and grow customer acquisition across all European markets (France and Germany are the largest European markets). You will use best practice to test and learn new channels, work with the creative team to deliver impactful localised communications to each market, and work with the rest of the performance marketing team to share best practice. 

What success in the first 6 months looks like 🏆

  • Increased customer acquisition across Europe: Successfully optimise existing online channels (Facebook, Instagram, Google) to acquire more customers at or below target CAC
  • New channels scaling: Experiment with at least 5 new channels specific to different markets
  • Fully localised creative strategy: Collaborate with the creative and retention teams to localise communications and creative across all acquisition touchpoints for key European markets (France, Germany)
  • Understanding of local market nuances: Regularly conduct research to both understand our customer and market in each key European region to inform creative, acquisition and retention strategies

Your responsibilities 📋

  • Work closely with the director of growth to plan and forecast new customer and revenue targets for each European market
  • Optimise digital marketing campaigns to achieve target CAC / ROAS
  • Develop and manage specific campaigns for each European market
  • Grow revenue from all European markets by optimising existing channels and scaling new ones
  • Work closely with the retention team to create market specific communications
  • Work closely with the creative team to create market specific advertising campaigns

Ideal Candidate 📃 

  • Fluent in French (speak, read and write)
  • Hands-on performance marketing experience across multiple European markets
  • Proven success scaling either tech or e-commerce businesses across Europe
  • Data driven with creative and strategic mindset

If you are interested in discussing this role further please submit your application using the link below or email Jasmin@3Search.co.uk for more information.

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