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We recognise that Head of Marketing jobs involves monitoring and reporting on campaigns and strategies, ensuring they stay on track and meet the required targets. You also dedicate time to analysing consumer behaviour and staying updated with the latest industry trends. From here, you will identify opportunities for brands to expand and move into new market segments. Everything you do as head of marketing revolves around consistency, from the brand voice, messaging and overall output of campaigns.
Having accumulated extensive experience as a Head of Marketing, you have acquired a varied skill set sought after by any employer. From analysing data, leading teams, and identifying gaps in the market to fulfilling end-to-end strategies, your credentials can take you a long way. In addition, your exposure to all aspects of markets could see you transfer to more senior roles, including a position as a VP of Marketing to a Marketing Director.
With 12-14 years of directorial experience, your career could see you progress into a C-suite role such as the VP of Marketing. As a VP of Marketing, your role will require you to display leadership, technical, and business skills. If you decide to take on this position, you will act as the brand's voice, utilising your expertise to work across various departments. Ultimately, you will bridge any gaps and strengthen outreach activities.
Salary Expectations: £100,000 - 200,000
With 5-10 years of senior-level experience, you may consider transitioning into a director-level position. The role of a Marketing Director requires you to think outside the box and bring consistent results for an internal business and its clients. This role comes with more leadership responsibilities, including the accountability to grow, develop and manage your marketing team effectively. In addition, you will be expected to head up the marketing output of the brands you work on - both internally and externally.
Salary Expectations: £100,000 - £150,000