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You are a versatile individual with an analytical mind and the ability to lead teams of marketing specialists. Responsible for creating and developing strategies to help brands progress, you also have significant involvement in allocating resources across various projects and supporting the hiring process of the marketing team you oversee. Additionally, you are heavily involved in the broader company objectives, providing valuable insights to support the progression of the brands you contribute to.
As Head of Marketing, you craft campaigns and strategies for marketing teams across advertising, communications, creative, digital and more. You support organisations in reaching conversion targets and long-term brand goals and objectives. We recognise the value you bring to businesses, spearheading their marketing output and inspiring internal and external change.
We recognise that Head of Marketing jobs involves monitoring and reporting on campaigns and strategies, ensuring they stay on track and meet the required targets. You also dedicate time to analysing consumer behaviour and staying updated with the latest industry trends. From here, you will identify opportunities for brands to expand and move into new market segments. Everything you do as head of marketing revolves around consistency, from the brand voice, messaging and overall output of campaigns.
The average salary for the current Head of Marketing jobs across the UK by industry:
£80,000 - £120,000
£80,000 - £120,000
£75,000 - £120,000
£80,000 - £120,000
£75,000 - £100,000
£75,000 - £100,000
Having accumulated extensive experience as a Head of Marketing, you have acquired a varied skill set sought after by any employer. From analysing data, leading teams, and identifying gaps in the market to fulfilling end-to-end strategies, your credentials can take you a long way. In addition, your exposure to all aspects of markets could see you transfer to more senior roles, including a position as a VP of Marketing to a Marketing Director.
With 12-14 years of directorial experience, your career could see you progress into a C-suite role such as the VP of Marketing. As a VP of Marketing, your role will require you to display leadership, technical, and business skills. If you decide to take on this position, you will act as the brand's voice, utilising your expertise to work across various departments. Ultimately, you will bridge any gaps and strengthen outreach activities.
Salary Expectations: £100,000 - 200,000
With 5-10 years of senior-level experience, you may consider transitioning into a director-level position. The role of a Marketing Director requires you to think outside the box and bring consistent results for an internal business and its clients. This role comes with more leadership responsibilities, including the accountability to grow, develop and manage your marketing team effectively. In addition, you will be expected to head up the marketing output of the brands you work on - both internally and externally.
Salary Expectations: £100,000 - £150,000
We can help. Our specialist team has an extensive history of placing senior and C-suite-level marketing talent into global organisations. So if you're interested in discovering more about our process, speak to a friendly team member now. Alternatively, you can browse our latest head of marketing jobs below.