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As the Head of Performance Marketing, you are instrumental to the long-term success of the businesses you support. Responsible for planning and implementing effective marketing campaigns and strategies across various channels and content formats, you will explore opportunities to increase a brand's awareness and drive conversions. Ultimately, you are responsible for driving growth and achieving the desired results for an organisation - with its goals and objectives front of mind.
You are a logical and analytical thinker who can adapt your marketing expertise to different organisations and industries - be it in-house or in an agency. We understand you are a person driven by results and consistent outputs, constantly looking at ways to enhance your strategies through research and by tracking the strategies you lead. In addition, you boast strong communication skills, allowing you to get the best out of people by effectively communicating with the marketing team you lead, internal stakeholders and external clients and partners.
Due to your exposure to marketing and leading the performance of campaigns and strategies within an organisation, your credentials can transfer to other senior positions within the industry. Your ability to think critically and determine the best cause of action to meet a brand's needs makes you a highly sought-after commodity. Whilst knowing how to best position a performance strategy, with your experience in managing teams, you know how to get the best out of people - a transferable trait that lends itself to the below progression and broader career opportunities.
Progression and wider career opportunities:
With your experience in marketing, you could transform your career by transitioning into a Head of Marketing position. As the Head of Marketing, you will play a pivotal role in creating and actioning marketing campaigns and strategies for brands worldwide. In addition, you will ensure your team of marketers, and content creators understand the importance of their contributions whilst overseeing and tracking the outputs of your projects. You find innovative ways to take businesses to the next level, keeping their goals and objectives at the forefront.
Salary Expectations: £75,000 - £120,000
With a broad range of responsibilities, including developing, organising and implementing digital marketing campaigns and strategies for brands across a multitude of industries and specialisms, you could see your career take you into the position of Head of Digital Marketing. Here, you will head up a marketing team within an agency or an in-house setting, supporting the career development of individuals whilst ensuring results and the progress of a business's online presence is moving in the right direction.
Salary Expectations: £80,000 - £120,000