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As a Social Media Marketing Manager, you are instrumental in ensuring the success of an organisation's online presence. Responsible for planning, implementing and managing a brand's social media output, you create effective strategies with the organisation's goals and objectives in mind. As a Social Media and Content Manager, you ultimately focus on achieving a greater reach, increased awareness and revenue growth of a brand.
Social and Content Managers like you are modern-day creatives. You make it your mission to produce engaging multimedia content for the target audience and market segments you aim to attract. Working across multiple platforms, you stay on top of the latest industry trends. Additionally, you analyse competitors' social media whilst tracking the performance of the content you and your team are producing. From here, you report on your analysis and provide insight into the broader business whilst exploring other avenues to utilise social media.
The average salary for current Social Media Manager jobs across the UK by industry
You are experienced in managing the social media channels of brands and establishing and delivering successful content campaigns for online audiences. Because of this, your skill set can see you move into other heads of department and managerial positions. In addition, you can lead social media teams, producing creative content that engages with the target demographics, increasing the likelihood of conversions. Discover your career's progression and wider career opportunities in Social Media and Content.
With your exposure to managing social media and content, your career path could see you transition into a Head of Social position. You will head up social media campaigns and strategies for organisations, developing brands across various online channels. Your knowledge of market segmentation will support a brand in delivering content to the relevant audiences - driving revenue and growth in specific areas of a business.
Salary Expectations: £70,000 - £100,000
With your experience in digital, managing social media channels and producing various forms of content, you could transition into a Digital Marketing Manager. You will help transform brands through effective and strategic campaigns and projects in this position. In addition, you will research and analyse industry trends and competitors whilst forecasting sales performances to create long-term success for global brands.
Salary Expectations: £45,000 - £65,000