14 AI marketing tools you need in 2024

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Artificial intelligence (AI) technology is transforming digital marketing as we know it. We're seeing a revolution in how businesses create content, analyse data and engage with customers. To keep up with your competition, it's key for marketing leaders to evaluate the opportunities that AI offers. Whether it's speeding up research or optimising campaigns, now is the time to incorporate AI throughout your marketing strategy.

But how do you know which ones are right for your team? New tools are launching every day, promising to be the silver bullet that solves all of your marketing challenges. It can be easy to become overwhelmed by the choice.

To help you plan your marketing strategy wisely, we've asked industry leaders for their AI recommendations. So, without further ado, here are the top 14 AI tools your digital marketing teams need in 2024.


AI marketing tools for content creation

The following tools primarily focus on automating and enhancing the content creation process. Used by Copywriters and Social Media Managers, these tools reduce the time and effort required to generate content.


1) Midjourney

Midjourney is a generative AI tool developed by an independent research lab. Users primarily use the software to generate images from prompts. This tool leverages advanced AI to interpret natural language inputs and generate detailed, high-quality images.

Why do marketers love Midjourney? Midjourney provides marketers with initial drafts of text and imagery. This allows teams to accelerate the creative process from concept to execution.


2) ChatGPT

ChatGPT is a generative AI language model developed by OpenAI based on the GPT (Generative Pre-trained Transformer) architecture. Programmed to understand and generate human-like text, the tool can perform various language-related tasks, such as:

  • Answering questions
  • Crafting written content
  • Summarising documents
  • ...and more 

According to our Annual Pay & Hiring Survey, ChatGPT is the most common tool used by marketers.

Why do marketers love ChatGPT? Usually used for drafting content, ChatGPT generates text rapidly. The tool helps marketers to keep up with the demand for more. For instance, Social Media Managers use the tool to re-purpose blog posts across multiple platforms.


3) Notion

Notion AI is a feature within the Notion workspace that leverages artificial intelligence to enhance content creation, organisation and workflow. Using their 'Ask AI' function, marketing teams can:

  • Generate content using the information in your database
  • Automate simple tasks, such as fixing spelling mistakes
  • Transform text into a different language

This AI tool is connected to your Notion database, making it particularly useful for extracting key information.

 

Why do marketers love Notion AI? Notion offers AI solutions to streamline project management and content organisation. The system allows for better collaboration and efficiency amongst your team.


4) Jasper

Jasper is an advanced AI writing tool that helps users effortlessly create content. The tools focuses on creating high-performing, on-brand copy by analysing your business' style and tone of voice. Plus, their analytics tool makes recommendations on how to improve the performance of your copy across platforms.

 

Why do marketers love Jasper? This AI writing assistant goes beyond the planning stage. Jasper is a great option for creating SEO-optimised content that not only performs but also drives brand integrity.


BONUS: AutogenAI 

AutogenAI is a sophisticated AI-powered tool specifically designed for bid and proposal writing. It integrates seamlessly into existing workflows, creating efficient research processes throughout.

Learn more about AutogenAI by watching our interview with the CEO and Founder, Sean Williams.

Why do Bid Writers love AutogenAI? The tool streamlines the production of bids and proposals. Improving not only the speed and quality of bids, but also increasing the win-rate of submitted bids.


AI tools for data analytics and competitive analysis

These marketing AI tools enhance your ability to make data-driven decisions. They provide insights into market trends, competitor analysis, and campaign effectiveness.


5) AdScan AI 

AdScan AI provides comprehensive ad analysis capabilities. The tools helps performance marketers to enhance their advertising strategies by offering detailed feedback on ad performance. AdScan AI is particularly useful for identifying successful ads and providing actionable insights.

Learn more about AdScan AI by watching our webinar on how teams can produce the best ad creatives.

Why do marketers love AdScan AI? Performance marketers use AdScan AI to simplify the process of analysing competitors' ads. The tool works across a variety of platforms to gather and analyse data from the top performing ads. This allows marketing teams to optimise paid marketing campaigns, increasing their chances of a successful ad.


6) BlendAI 

Blend AI is an ad management platform designed for ecommerce brands. Their AI software monitors advertising campaigns and optimises them to maximise reach. This tool simplifies digital marketing efforts by taking control of ad creation, targeting, and optimisation processes.

 

Why do marketers love BlendAI? Marketing Managers use BlendAI to ensure they always optimise their advertising campaigns.


7) Scite 

Scite is an AI-powered research tool that provides a unique approach to citation analysis. The platform helps users understand how a scientific paper has been cited. Scite helps researchers ensure that they are citing reliable studies, improving their writing and research quality.

 

Why do marketers love Scite? Scite is enhancing the quality of research and verifies data used in creating content. The tool is particularly useful in the healthcare industry where factual information is crucial to all marketing efforts. 


8) Perplexity AI

Perplexity AI is a conversational search engine, providing users with detailed answers from across the internet. 

This new search engine combines the capabilities of large language models with an extensive internet search to generate responses. Perplexity functions as an interactive AI that can engage in dialogue, clarify questions, and refine answers based on user interaction. It's designed to be user-friendly and accessible to individuals seeking quick and reliable information.

 

Why do marketers love Perplexity AI? Perplexity streamlines web browsing. Removing the need to trawl through thousands of websites, content writers have easy access to the data they're looking for. 


AI marketing tools for designing visuals

These tools simplify different design processes, allowing for quick creation of visually appealing marketing materials.


9) Canva

Canva is a comprehensive graphic design platform that enhances the creative process through its suite of tools. Known for its user-friendly interface, Canva provides a vast array of design options that cater to both beginners and professional designers. 

Magic Studio houses Canva's AI tools, including:

  • Magic Write for text generation
  • Magic Design for creating visually appealing designs
  • Magic Switch for transforming and reformatting pre-existing designs
  • Magic Media for generating imagery
  • ...and more!

 

Why do marketers love Canva? Canva, and particularly Magic Studio, allows marketers with minimal graphic design experience to create professional-quality visual content quickly and easily. From presentations through to social media graphics, Canva allows you to create on-brand designs.


10) Tome 

Tome automates and enhances the process of creating presentations. Using advanced AI technology, it can generate narrative arcs, integrate various data sources, and produce compelling visual content. Tome is particularly beneficial for professionals who need to create polished presentations efficiently, with the ability to create:

  • Sales pitches
  • Landing pages
  • Sales enablement
  • Press kits
  • Case studies

 

Why do marketers love Tome? Tome empowers teams to efficiently produce marketing collateral. The ability to create eye-catching presentations allows marketers to focus on the content's strategic aspects.


11) HeyGen 

HeyGen is an AI video platform that simplifies video creation using GenAI technology. It allows users to quickly generate high-quality videos using customisable avatars, voice cloning, and text-to-speech capabilities.

 

Why do marketers love HeyGen? Product marketers often use HeyGen to produce informative content on how to use their products. It allows rapid content production in multiple languages. HeyGen is a real game-changer for marketing teams with limited video production resources.


12) Synthesia

Synthesia is an AI video creation platform that revolutionises the way videos are produced. Utilising artificial intelligence, Synthesia enables users to create professional-quality videos without the need for cameras, microphones, or actors.

 

Why do marketers love Synthesia? With just a script marketers are able to create video content without the extensive resources typically required for production. This tool is especially powerful for businesses needing to rapidly develop explainer videos, training materials, and other educational content. Synthesia allows marketers to update videos in minutes, rather than months!



AI marketing tools for communication

These tools allow businesses to automate communications with customer, creating a more efficient workflow.


13) Meta Llama

Llama 3 is an accessible, open-source large language model (LLM) developed by Meta Platforms. Designed for developers, researchers, and businesses to build, experiment, and responsibly scale their generative AI ideas. 

 

Why do marketers love Meta Llama? This model is rapidly advancing the world of AI and presents a variety of exciting opportunities for marketers.


14) Bland AI

Bland AI is a versatile platform that specialises in automating phone call tasks using AI technology. It enables users to build, test, and scale AI phone agents that can handle both outbound and inbound calls. 

 

Why do marketers love Bland AI? Marketers are experimenting with Bland AI to automate outreach. This isn't just a great tool for customer support. Bland AI can also boost your conversion rates by calling inbound leads immediately.


AI in digital and marketing


For more information on how artificial intelligence is changing the world of digital and marketing, explore our AI content hub. To future proof your teams, get in touch with the leading digital and marketing recruitment agency - 3Search!

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