Lots of companies are busy hiring right now, meaning that the war for talent is strong. As a result, the traditional methods of attracting talent aren’t always effective. In times like this, you need to stand out from the crowd.
“But how do we do that?” I hear you cry. Well, you’ve come to the right place! Here are some of the best ways to attract talent to your company in the digital world…
Feature your employer brand across all social mediaWe all know that your employer brand is key to attracting top talent, but it’s time more companies take this online. Some employers make the mistake of separating their recruitment marketing from their consumer marketing, restricting any employee and career content on LinkedIn or a specific careers website.
Employee news doesn’t only belong on LinkedIn! Share the love to your more consumer-focused Facebook, Instagram and TikTok accounts too. This works in two ways…
- Hiring someone who is already passionate about your product/service/brand is a dream for every employer and the platforms mentioned above are great ways to find these candidates.
- Thanks to the pandemic and rise of conscious shoppers, consumers want to know that the businesses they invest in have their employees at the heart of the company.
Share marketing job advertsWriting a job advert is hard. You have to capture candidates’ attention quickly, and there’s a lot of information to include in such a short space.
Why not lose the words entirely and record a Day In The Life for the role you’re hiring?
Framing the responsibilities of a role in this way can be a great way to communicate expectations of the position and something that we recommend doing in your job description at the very beginning of your talent search.
Remember, if you're hiring for marketing jobs, social media can be a great place to find your next Social Media Manager. This is a simple, yet effective way of capturing candidates' attention and engaging them with your business.
Inclusivity is important to everyone
People don’t need to be directly impacted by the changes you make in order to care about them.
Conscious consumers want to know that they're investing their money in a socially-responsible business. This includes every aspect of the business from product through to company culture.
It’s important to note that sharing the changes your company is making to be more inclusive isn’t a negative thing. Some believe that shouting about these changes will only highlight the gaps in inclusivity. But the world is rapidly changing and every company has objectives they’re working towards to improve DEI.
Advertising how you’re making the workplace more inclusive (like Innocent have below) shows that you’re open to change, care about your employees and ultimately tells candidates that they will be valued at your business.
Just read the comments on this post to see the impact that such a small change has…
Social media sites could be the key to your next hire
Whether you're hiring for social media experts or e-commerce professionals, social media platforms can be a great way to advertise marketing jobs.
Your employer brand should be showcased across LinkedIn and consumer-facing channels, such as Instagram, TikTok and YouTube. This will allow you to find top talent who are already engaged with your brand, and give your customers a deeper insight into who they're investing in.
Struggling to identify top talent for your marketing and social media jobs?
We are a marketing recruitment agency, specialising in social media and content jobs. If you're struggling to find the right talent for your open roles, upload your job description here and start working with us today!