Why Is Video Becoming Such An Important Part Of The Marketing Mix?

10 mins

Undoubtedly, video content is on the rise, aggressively becoming the go-to promotion tool no...


Undoubtedly, video content is on the rise, aggressively becoming the go-to promotion tool now used by the majority of businesses, regardless of industry. But is it really worth what it’s cracked up to be? The answer, yes. Not only because everyone’s doing it, but because video is one of the most engaging and profitable tools out there.

Here are the top four reasons why you should start using video content for your business.

#1 Improved SEO

For any business, the art of digital marketing is to drive traffic to your brand. And using video will inevitably improve your SEO to attract this traffic. In fact, adding a video to your website can increase the chance of a front page Google result by 53 times.

With over 80% of all traffic by 2021 predicted to consist of video, there really is no reason for you to be missing out. But this can only be true if the content is optimised to its full potential. So as marketers, do your research. Ensure the video incorporates the right keywords, a solid meta description and an impactful title.

#2 Effortless Engagement

Written content is great, but in this new digital era, it’s time to mix it up. Video is not only easy to consume, but it retains the modern consumer. They want to see the product in action, and video preference is one of the most pivotal driving forces to do this. Video can capture a wide audience across many platforms, allowing even the busiest of consumers to spare a brief 30 seconds.

As technology is always advancing, a recent trend now used by marketers is to personalise video, through phone or tablet. Using features similar to Facebook’s Autoplay, it gives marketers the opportunity to develop ads that are focussed on time-sensitive promotions.

#3 Boosts Conversions and Sales

The profitable aspect of video content makes it a worthwhile investment in itself. Despite video content having quite a hefty price tag attached to it, the return is even greater.

Content depicting or suggesting ways to use a product or service is a highly influential part of the sales journey, evident from the fact that a brand video has convinced 81% of people to buy a product or service. With visuals being the most dominant of senses, it only seems fitting to incorporate video into your marketing strategy – not only does it engage, but it is a key component in persuading your consumer to invest into your product or service.

#4 Trust

Trust is the final piece that encapsulates all of the above. It is the key component to building strong and long-lasting relationships with your consumers. Ensuring your content is engaging, impactful and original will provoke all your consumers to share, simply by the click of a button. By producing content that is easily shareable, consumers will view your video with the thought that it has landed on their timeline by someone you trust. And the benefits don’t stop there. All of this time watching the video means longer time spent on your website or social platform, signalling to search engines that your site is full of great content, boosting your SEO!

With the average consumer watching over an hour and half of online video content every day, the statistics speak for themselves – there really is no reason to be missing out! Jump on the new wave and don’t be left behind.

Here at 3Search, we too are jumping on the hype! Over the past 3 months we have met with many of our leading clients, diving into their world to talk about all things happening in their industry right now, as well as their view on recruitment.

This exciting new project will embark on a series of short, snippet clips being released over the next few months, exploring industry leader’s expertise and advice on their specialised background. From speaking with high growth start-ups, to well-established, international FTSE companies across financial, digital, retail and not-for-profit organisations, the interviews reveal industry insights and updates as well as first-class career advice.

“This is a genuinely exciting project we are taking on – something we haven’t done before. Incorporating video into our marketing strategy is important to us, particularly at this stage of evolution. We are lucky to have such fantastic relationships with some really interesting and engaging leaders, and I can’t wait for this to be shared with you!”

Andy, Director

A date for your diary – the first series of interviews will be released next week across all our social channels – any guesses to whom the first may be? Make sure you’re following us on all our socials to check it out! #6daysandcounting


3Search is an award-winning UK recruitment consultancy, specialising in marketing, strategy & transformation, and tech positions. Whether you’re seeking new talent or looking for your next career move, we can help. Learn more at 3search.co.uk.

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