Communications Director job description

Looking for a new Communications Director to lead your team? Work with our specialist recruiters.


Communications Directors are the voices behind a company. They play a key strategic role in any business, creating and leading the internal, external and brand communications strategy. Their aim is to drive and maintain brand awareness in line with business growth objectives.

What does a Communications Director do?

Key responsibilities

  • Define a strategy that incorporates external and internal communications, as well as global brand perception
  • Ensure the development and implementation of consistent tone of voice across all PR outputs
  • Drive PR strategy by building and maintaining relationships with media outlets 
  • Work cross-functionally with marketing, legal, people and HR teams to ensure a cohesive strategy
  • Maintain consistent communication with the board to share success of the communications team

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Skills and requirements:

  • 15+ years of experience within a marketing and/or communications capacity
  • Data-driven professional with an analytical mindset
  • Experience working across a variety of channels, such as social media, website copy, video, audio and print
  • Strong leader, collaborator and communicator with proven team management skills 
  • Demonstrated experience in developing and implementing corporate communications strategies that drive results that algin with business goals

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Communications Director salary expectations

When considering the budget for your senior comms hire, it's important to remember that pay largely depends on experience and business size. 

Pay can also depend on location - the average salary range across the UK is:

  • London: £90,000 - £150,000
  • Manchester: £90,000 - £120,000
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Bar graph showing annual salary comparisons for Communications Director roles across different organisation sizes. Small to medium-sized organisations have an annual salary around £100K, medium-sized organisations around £150K, and global organisations around £200K. Each category is represented by a different coloured bar: red for small to medium, tan for medium, and green for global.

When to hire a Director of Communications?

Hiring a Communications Director indicates a real investment into communications and PR. As a result, businesses are ready to invest in a Director when they're building their first communications strategy. When you're ready to hire, you should be thinking about what communications can achieve at a strategic level.

At this point of growth, the team usually consists of junior to mid-level communications skill sets. For instance, you might find a Communications Manager executing internal and external communications campaigns. However, they will be lacking the direction that a senior hire can bring to the business.

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How should you hire a Comms Director?

You can either engage a Communications Director on a permanent, full time basis, or on an interim contract. The right option depends on the stage of your business and what you need to achieve from your comms strategy.

When investing in a new job title for the first time, it can be daunting to commit to a full time hire straight away. That's where contractors can be valuable.

Businesses unsure on whether the role is right for them at this stage, should consider contract communications recruitment. This allows a candidate to join the business for a set period (usually 6-12 months). During this time, they will act as a business advisor and make recommendations on how to improve your strategy. They will also be able to guide the current team you have in place and/or start executing campaigns.

From there, you can decide whether to extend their contract, hire someone permanently or re-think the team structure.

Similar to an interim hire, Fractional Communications Directors work with your business for a short period of time. The main difference is that they work on a part time basis. This means they largely play an advisory role, leveraging their career history and portfolio of businesses to offer best-practice advice on your communications strategy.

As a part-time hire, they will play less of a hands-on role. So, it's important to have an experienced (Senior) Communications Manager within your business to execute campaigns.

Permanent recruitment allows you to fully-integrate the Communications Director role into your business. Hiring someone permanently means they can be more hands-on with your communications team. Rather than simply giving advice, full time Directors can lead and develop your team, helping them to progress their career.

Why work with the best communications and PR recruitment agency?

There are many reasons why you might want to engage a communications recruiter to support with your search. Read a few examples of the ways we can help your recruitment journey below.

Working with 3Search grants employers access to our extensive network of comms professionals who are passively or actively seeking a new, exciting opportunity. Our recruiters specialise in the industry, so they're always building relationships with candidates across every sector. If you're struggling to find your next Communications Director, work with 3Search, we're probably already talking to them!

As experienced communications recruiters, we have placed hundreds of comms and PR professionals into leading businesses. Our consultative approach means we can help you craft the right job description and benefits package to attract top applicants.

Allow us to ease the pressures of a communications team build. We specialise in recruiting communications jobs at all levels. Learn more about communications and PR recruitment at 3Search.

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