Ecommerce Manager job description

What does an Ecommerce Manager do?

Ecommerce Managers are responsible for the management, trading and development of online stores. The Manager's main responsibility is to ensure the experience is on-brand, user-friendly and seamless, with the aim of increasing conversion rates. Reporting into the Head of Ecom, they play a vital role in increasing conversion rates.

Key responsibilities

While the job description varies based on the company, the day to day responsibilities of an Ecommerce Manager include:

• Day to day trading: Manage all aspects of day-to-day trading of the store to drive revenue growth. This can include merchandising, product uploads, promotions and discounting.
• Conduct site audits: Using analytics tools, regularly review web performance to ensure all devices are optimised for the best customer journey.
• Manage product calendar: Work closely with the product, sales and marketing teams to implement a calendar of product launches and promotions. The Manager will ensure content is optimised and consistent across the website, emails and social media.
• Digital marketing strategy: Collaborate with third-party agencies and internal marketing teams to execute digital marketing and web trading strategies. This includes SEO, paid and email marketing to drive sales, grow the online presence and acquire new customers.
• Customer service: Oversee customer care, including managing the work of Customer Care team members. Ensure that customer service is always to the highest quality across all channels.
• Inventory management: Work closely with merchandising teams to ensure optimised inventory levels.  Develop processes for accurately forecasting and managing online inventory.
• Identify new growth opportunities: Use learnings from across the omnichannel strategy to identify new opportunities for business growth.

Skills and requirements

When hiring for an Ecommerce Manager, you should look for the following skills and experiences:

• At least 3 years of experience in an ecommerce job
• Proven experience driving growth in a similar ecommerce business
• Excellent communication, leadership and project management skills
• A problem solver, with the ability to interpret data and act on it
• Strong understanding of web design and UX principles
• Basic knowledge of HTML/CSS can be desirable
• Knowledge of digital marketing strategies, in particular SEO, CRM and paid marketing
• Extensive knowledge of ecommerce technologies and platforms, such as Shopify