Having joined EY in 2016, Kate Mackie is a leading professional services marketer. Currently the Global Integrated GTM Lead - Partner, Kate has built an extensive career in brand, marketing and communications. As a Transformational Global Marketing Leader, she leads a business unit of c. 150 marketers.
Now, Kate is launching her first book - B2B Marketing Fundamentals: Drive Impact Across Brand, Reputation, Relationships and Revenue.
This book is written as a practical guide for B2B marketers looking to drive growth across their business. Starting with the fundamentals and taking foundational marketing theories and frameworks, applying them to the specific world of B2B, this guide helps marketers looking to develop their understanding of how B2B marketing works – including the importance of brand, creativity and innovation, underpinned by data driven decision making. Importantly it also includes how to translate marketing into business language.
Join us on Wednesday, May 21st, for the official book launch and Q&A with Kate.
This practical guide is the ultimate book for B2B marketers looking to drive growth across their business. Starting with the fundamentals and taking well-proven marketing theories and frameworks applied to the specific B2B marketplace, this book delivers a one-stop guide for early to mid-career marketers looking to develop their understanding of how B2B marketing works. Covering the importance of creativity alongside data-driven innovation and foundational marketing theories this book will help you realize your full potential.
There has never been a better time to be a B2B marketer, but navigating its complexities can pose challenges. This guide helps break down the complex world of B2B marketing for the next generation to develop the knowledge and skills they need to deliver strong B2B marketing strategies. This book includes content on how the use of AI and connected data can drive actionable insight giving you a thorough understanding of everything you need to know in B2B.
With real-world examples throughout, this guide explores not only how to deliver results across brand, reputation, relationships and revenue, but also how you can communicate your plans, initiatives, results and ultimately revenue impact in a way that can be understood across the business and enable you, as a commercial marketer, to elevate both your professional and personal impact.
B2B Marketing Fundamentals: Drive Impact Across Brand, Reputation, Relationships and Revenue by Kate Mackie is released on May 3rd. You can pre-order here.
Where: 3Search offices, 5th Floor, 7 Soho Square, W1D 3QB
When: Wednesday, 21st May 2025, 17:00 - 20:00pm (17:00 - arrival & drinks, 17:30-18:30 discussion, 18:30-19:30 - networking and finish
3Search offices, 5th Floor, 7 Soho Square, W1D 3QB
