Campaign Manager

69376
  • £50,000.00 to £60,000.00
  • Fife
  • Permanent

Campaign Manager

Remote with travel to Edinburgh HQ once a month

£50,000 - £60,000

3Search are delighted to be partnered with a purpose-led D2C business in the pet wellness space. The business has scaled to £30m in 7 years, is well backed financially, and continues to scale in a fast-growth category. They are now seeking to hire a permanent Campaign Manager to work cross-functionally to plan and deliver acquisition campaigns across offline channels including ATL. Working closely with both the digital performance and brand/content teams, this role collaborates with multiple teams to implement campaigns that broaden brand awareness and drive customer acquisition. 

Responsibilities will include:

  • Managing the planning, coordination and execution of all integrated marketing campaigns 
  • Collaborating with internal teams and external agencies to deliver integrated campaign planning, with effective messaging at the top, middle, and bottom of the funnel, and proposal of appropriate budget allocation
  • Managing TV and other offline media, such as direct mail, OOH and radio, working alongside the Digital Growth Managers to ensure all media is planned and optimised 
  • Collaborating with data and brand teams with utilisation of persona and behavioural insights to elevate campaign performance 
  • Successfully forecasting campaign performance and effectively tracking and reporting
  • Effectively using data insight and experience to make recommendations for budgets
  • Management of external agencies

The ideal candidate will have:

  • Experience in planning and delivering ATL marketing campaigns
  • Experience from a D2C/B2C retail brand ideally 
  • Excellent stakeholder management skills and experience managing external agencies 
  • A collaborative approach, a real team player with the ability to work with others and work cross-functionally 
  • Be confident in generating weekly and monthly trade reports- a strong communicator and comfortable presenting 
  • Experienced in TV and print media planning and measurement
  • Knowledgeable on performance marketing measures 
  • Experienced in managing budgets
  • Understanding of attribution models would be highly advantageous
  • Naturally curious with a passion for data and customer insight with knowledge of customer targeting and segmentation principles
  • Super organised and able to work at pace! 

Information/Benefits:

  • This role is predominantly remote but you will be required to travel to Edinburgh once a month for 2-3 days at a time
  • Additional days off for getting married, moving house, getting a new pet 
  • Enhanced mat/pat leave options
  • Discounted products
  • Fantastic supportive culture with purpose-led approach, flexible and grown up environment with very talented Marketeers and directors at the helm! 

 

Allow us to help you find your perfect role

Looking for something new? Let us help 

Submit CV

Your expert recuitment partner

Growing your marketing team? Send us your job description 

 
Upload Job Spec
3Search | England and Wales, (Registration Number 09135328)
Site by Venn