Campaign Manager

  • £50,000.00 to £60,000.00
  • Fife
  • Permanent

Campaign Manager

Remote with travel to Edinburgh HQ once a month

£50,000 - £60,000

3Search are delighted to be partnered with a purpose-led D2C business in the pet wellness space. The business has scaled to £30m in 7 years, is well backed financially, and continues to scale in a fast-growth category. They are now seeking to hire a permanent Campaign Manager to work cross-functionally to plan and deliver acquisition campaigns across offline channels including ATL. Working closely with both the digital performance and brand/content teams, this role collaborates with multiple teams to implement campaigns that broaden brand awareness and drive customer acquisition. 

Responsibilities will include:

  • Managing the planning, coordination and execution of all integrated marketing campaigns 
  • Collaborating with internal teams and external agencies to deliver integrated campaign planning, with effective messaging at the top, middle, and bottom of the funnel, and proposal of appropriate budget allocation
  • Managing TV and other offline media, such as direct mail, OOH and radio, working alongside the Digital Growth Managers to ensure all media is planned and optimised 
  • Collaborating with data and brand teams with utilisation of persona and behavioural insights to elevate campaign performance 
  • Successfully forecasting campaign performance and effectively tracking and reporting
  • Effectively using data insight and experience to make recommendations for budgets
  • Management of external agencies

The ideal candidate will have:

  • Experience in planning and delivering ATL marketing campaigns
  • Experience from a D2C/B2C retail brand ideally 
  • Excellent stakeholder management skills and experience managing external agencies 
  • A collaborative approach, a real team player with the ability to work with others and work cross-functionally 
  • Be confident in generating weekly and monthly trade reports- a strong communicator and comfortable presenting 
  • Experienced in TV and print media planning and measurement
  • Knowledgeable on performance marketing measures 
  • Experienced in managing budgets
  • Understanding of attribution models would be highly advantageous
  • Naturally curious with a passion for data and customer insight with knowledge of customer targeting and segmentation principles
  • Super organised and able to work at pace! 


  • This role is predominantly remote but you will be required to travel to Edinburgh once a month for 2-3 days at a time
  • Additional days off for getting married, moving house, getting a new pet 
  • Enhanced mat/pat leave options
  • Discounted products
  • Fantastic supportive culture with purpose-led approach, flexible and grown up environment with very talented Marketeers and directors at the helm! 


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