Country Manager

Head of Growth & Country – Benelux (Netherlands & Belgium)

�� Location: Netherlands
�� Salary: €100-120k + bonus
�� Industry: high-growth pet-food (D2C & Retail)
�� Remote-first with regular site visits in Netherlands
  
Are you a strategic, commercially minded leader with a passion for driving market expansion? An ambitious UK consumer brand is expanding into the Benelux region — and are looking for a dynamic Head of Growth to lead the charge- initially within these 2 regions but potentially across Europe.
  
About the Opportunity:
  
The brand is a fast-scaling UK-based D2C and retail business disrupting the premium pet food space. With manufacturing based in the UK and a loyal, fast-growing customer base, they're now poised to bring their success to new European markets — starting with the Netherlands and Belgium.
  
This is not your typical growth role. It’s a high-impact, entrepreneurial position ideal for someone who thrives in a fast-moving, digitally-led environment. You’ll be a one-person powerhouse on the ground, working in tandem with an experienced UK team and local marketing and 3PL partners (who are already set up in South Holland).
  
Your Mission:
  
You'll lead end-to-end go-to-market execution across Benelux, supported by UK-based tech, creative, and operations teams — with full ownership of local P&L and strategic direction.
  
Key focus areas include:
  

• Growth Leadership: Own acquisition, retention, and revenue targets across D2C and retail.
• Retail Expansion: Nurture existing partner conversations in the region and spearhead retail rollout by month 6 (supported by the co-founders and CEO who will also be opening up retail partnership conversations)
• Ecommerce & Performance Marketing: Manage agencies in NL and BE; scale PPC and digital campaigns from £10–20k/month to £50k+.
• Localization & Customer Experience: Ensure content, communications, and payment experiences resonate locally
• Operational Oversight: Collaborate with the 3PL in South Holland and local suppliers for smooth fulfilment and logistics.

  
About You:
  

• Proven experience in launching and scaling D2C or consumer brands in new markets (ideally FMCG or retail)
• Hands-on commercial leader with a deep understanding of marketing, ecommerce, and customer lifecycle growth.
• Fluent in Dutch and English (French is a plus)
• Located in, or willing to relocate to, the Netherlands
• Entrepreneurial spirit with the grit to work autonomously, but the collaboration skills to partner across UK teams and agencies.
• Comfortable with a “startup within a scaleup” pace — you’ll be setting the bar.

  
First 12–18 Months: Key Milestones:
  

• Month 1–3: Finalize localized proposition, establish paid marketing activity, begin building brand awareness.
• Month 4–6: Hit first customer acquisition goals and launch into retail with select partners.
• Month 6–12: Scale paid media to £50k/month+ with positive ROI; explore expansion opportunities in Germany and Poland.
• Month 12–18: Act as European lead with potential to build a small team as the region grows.

  
Why Join?
  

• Shape and lead European expansion for a purpose-led, disruptive brand.
• Broad role with true ownership, autonomy, and influence at a senior level.
• Backed by a proven UK team, best-in-class tech and product infrastructure.
• Competitive package with performance bonuses and long-term growth potential.
• Join a culture that values transparency, agility, and passion for pets

  
Does this sound like a challenge you're interested in? Please apply now to discuss further!