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Customer Engagement Project Lead (12-month FTC, Immediate Start)
Location: London, UK
The Customer Engagement Project Lead plays a pivotal role in transforming my clients approach to customer communications and engagement.
Lead the strategic evolution of Community portal, ensuring a seamless roadmap for feature development, testing, and roll-out, focusing on generating actionable insights at every stage.
• Oversee the delivery of the portal project plan, ensuring all phases and initiatives are completed on time, within scope, and budget, reinforcing the strategic roadmap with practical, on the-ground project management.
• Evaluate the performance of the community portal features continuously, leveraging insights to drive perpetual enhancement and measurable ROIs.
• Spearhead the marketing aspect of our CRM and Marketing Platform transition, guaranteeing that all marketing integrations are flawlessly executed.
• Collaborate across teams to refine/optimize customer communications at every touchpoint of the journey, utilizing the CRM system to elevate customer satisfaction and loyalty.
• Develop a clear customer engagement programme to amplify B2C engagement, connecting businesses and individuals to cultivate a sense of community.
• Collaborate closely with the Events Team and the Community & Content Manager to develop an integrated customer communications and engagement plan on a quarterly basis, ensuring alignment across all touchpoints.
• Develop and implement a robust measurement framework for evaluating the impact and RoIs of customer engagement initiatives, driving continuous improvement.
• Guide and mentor an experienced Customer Marketing Manager, offering leadership, coaching, and developmental support.
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