Head of Shopper Marketing

615889
  • £90,000.00 to £95,000.00
  • Hertfordshire
  • Permanent
Head of Shopper Marketing – FMCG 
£90–95k + 25% Bonus
Hybrid (2 days in the office) 
Location: Home Counties, with a direct, easy commute from London + 5 mins from train station 



Are you a senior marketing leader ready to take the reins of shopper strategy for some of Britain’s most beloved food brands?

A highly respected, iconic FMCG business—home to a portfolio of household-name treats—is seeking a Head of Shopper Marketing to lead and elevate its in-store and omni-channel presence. This is a key role within the marketing function, offering significant impact, leadership scope, and visibility across the business.


What You’ll Be Doing:
  • Lead and inspire a team of Shopper Marketing Managers across multiple renowned brands.
  • Own the shopper marketing strategy, delivering innovative, insight-led activation plans.
  • Partner cross-functionally with Brand, Sales, Category and Retailer teams to deliver best-in-class execution.
  • Manage agency relationships and budgets to ensure maximum ROI.
  • Translate category and shopper insight into action across all channels.
  • Influence at senior level, reporting directly into Marketing Leadership.
What You’ll Bring:
  • Proven experience in shopper marketing or trade marketing within FMCG.
  • Strong leadership capabilities with experience managing high-performing teams.
  • Strategic thinking combined with hands-on activation excellence.
  • Ability to influence internal stakeholders and external retail partners.
  • Strong commercial and analytical mindset.
What’s in It for You?
  • Car package: £9k cash allowance or car lease (up to £8.5k)
  • Family Health Insurance Plan (Vitality)
  • Matched Pension Contribution – up to 7.5%
  • Life Assurance – 4x salary
  • Long Service Awards
  • Enhanced Sick Pay 
Why Apply?

This business with agility and the scale of an established FMCG company- it's an innovative and entrepreneurial environment where you'll be part of an inclusive, values-led organisation. 

They're a proudly British company with a legacy of beloved brands and are passionate about learning and development, offering both formal training and on-the-job experiences to help people grow professionally and personally.

Please apply now! 

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