Head of Shopper Marketing – FMCG
£90–95k + 25% Bonus
Hybrid (2 days in the office)
Location: Home Counties, with a direct, easy commute from London + 5 mins from train station Are you a senior marketing leader ready to take the reins of shopper strategy for some of Britain’s most beloved food brands?
A highly respected, iconic FMCG business—home to a portfolio of household-name treats—is seeking a
Head of Shopper Marketing to lead and elevate its in-store and omni-channel presence. This is a key role within the marketing function, offering significant impact, leadership scope, and visibility across the business.
What You’ll Be Doing: - Lead and inspire a team of Shopper Marketing Managers across multiple renowned brands.
- Own the shopper marketing strategy, delivering innovative, insight-led activation plans.
- Partner cross-functionally with Brand, Sales, Category and Retailer teams to deliver best-in-class execution.
- Manage agency relationships and budgets to ensure maximum ROI.
- Translate category and shopper insight into action across all channels.
- Influence at senior level, reporting directly into Marketing Leadership.
What You’ll Bring: - Proven experience in shopper marketing or trade marketing within FMCG.
- Strong leadership capabilities with experience managing high-performing teams.
- Strategic thinking combined with hands-on activation excellence.
- Ability to influence internal stakeholders and external retail partners.
- Strong commercial and analytical mindset.
What’s in It for You? - Car package: £9k cash allowance or car lease (up to £8.5k)
- Family Health Insurance Plan (Vitality)
- Matched Pension Contribution – up to 7.5%
- Life Assurance – 4x salary
- Long Service Awards
- Enhanced Sick Pay
Why Apply? This business with agility and the scale of an established FMCG company- it's an innovative and entrepreneurial environment where you'll be part of an inclusive, values-led organisation.
They're a proudly British company with a legacy of beloved brands and are passionate about learning and development, offering both formal training and on-the-job experiences to help people grow professionally and personally.
Please apply now!