Marketing Lead- German

Senior Marketing Manager – German speaking
Hybrid (Minimum 1 day/week in Berkshire office)
Language Requirement: Fluent German & English
Industry: Consumer Healthcare / Wellness
Salary: Negotiable depending on experience between £65,000 - £80,000 GPA

Reports to: Marketing Director / CEO (cross-functional collaboration with leadership)

About the Role:

We’re seeking a commercially minded Senior Marketing Manager to lead and execute marketing activity in the German market for one of our long-standing clients in the FMCG consumer wellness space. This is a pivotal role focused on hands-on execution in the short term, with the opportunity to evolve into a more strategic leadership position over time.

This person will drive brand awareness, oversee multi-channel campaigns, and help shape the future of brand presence in Germany. You will be the main point of contact for a newly onboarded media agency, responsible for managing and optimising campaigns with significant TV and digital budgets

This is a fantastic opportunity to be part of a purpose-led, medically backed brand improving quality of life for consumers.

Key Responsibilities:

• Marketing Execution
  
  • Lead day-to-day marketing initiatives focused on execution in the German market.
  • Deliver against business goals through TV, digital, and performance marketing.
  • Support new product development (NPD) launches, with a major release planned for 2026.
  • Evolve the brand's reach from online-dominant to include in-store retail expansion.
• Agency Management
  
  • Own and lead the relationship with our new media agency.
  • Set clear expectations, evaluate performance, and manage €5–6M advertising spend.
  • Deliver both brand-building and performance TV campaigns.
• Market Strategy & Consumer Targeting
  
  • Localise campaigns and messaging for cultural relevance in Germany.
  • Refine audience strategy to include a younger demographic 
  • Evaluate and potentially refresh the brand ambassador strategy—a high-impact initiative.
• Commercial & Analytical Focus
  
  • Analyse campaign performance and optimise in real-time.
  • Translate data insights into actionable marketing plans.
  • Work closely with leadership to identify growth opportunities.
• Cross-functional Collaboration
  
  • Collaborate with a small, entrepreneurial team including senior leadership.
  • Participate in creative development alongside the CEO and Marketing Director.

Must-Haves:

• Fluent in German and English – essential for campaign localisation and team communication.
• Commercially driven – strong analytical mindset with a passion for numbers and ROI.
• Experience managing large-scale budgets (€2M+), ideally in TV and digital channels.
• Proven ability to manage and influence external agencies.
• Track record of driving brand and performance marketing campaigns.
• Comfortable in a fast-moving, ambiguous environment with minimal hierarchy or process.
• Able to thrive within a lean, entrepreneurial team.
• Willingness to work from the Bracknell office at least 1 day per week.

Nice-to-Haves:

• Experience in consumer healthcare
• D2C and eCommerce exposure
• Experience in creative development and working with brand ambassadors.
• Prior exposure to performance TV or campaign-led brand growth

Why Apply?

• High-impact role in a rapidly growing company (~£70M global revenue).
• Germany is their fastest-growing market with untapped potential.
• Work on a purpose-led, clinically-backed product that genuinely helps people live better lives.
• Be part of a strategic transformation with the autonomy to shape the brand’s future in Germany.