Senior CRM Manager

Job Title: Senior CRM Manager
Salary: £70,000 - £75,000
Location: London
Working Model: Hybrid (3 days in office)
  
  
I am working with a Media & Publishing powerhouse with an award-winning newsroom and vast digital reach. They champion creativity, data-led decisions, and cross-platform content. This is a high-impact role with a household-name employer where your ideas and analytics will shape campaigns seen by millions. Expect a collaborative culture, plenty of learning opportunities, and the chance to contribute to one of the UK’s most influential content engines.
  
The Senior CRM Manager will partner closely with the Head of CRM and cross-functional teams to plan, execute and optimise CRM initiatives that strengthen customer journeys and drive engagement. This is a very strategic role with some elements of being hands on as well.
  
  
Role Highlights

• Shape full-lifecycle CRM strategies informed by segmentation and behavioural data
• Deliver multi-channel campaigns across email, push, SMS and onsite messaging
• Lead A/B and multivariate testing to refine messaging and boost engagement
• Own delivery of creative and content, ensuring brand alignment and high-quality design
• Monitor campaign performance and troubleshoot deliverability or platform issues

  
  
You Will Need

• CRM leadership experience across email and other owned channels
• Strong analytical mindset and comfortable interpreting customer behaviour data
• Confident planning end-to-end campaigns with test-and-learn optimisation
• Highly organised, able to juggle priorities under deadline pressure

  
  
Why You’ll Love It

• Salary up to £35,000
• Hybrid working model (3 days in office)
• 25 days’ holiday (rising to 30 with service)
• Excellent pension plan: 5% employee / 3% employer contribution
• Access to discounts, dining cards, and an on-site canteen
• Gym, nurse, and GP facilities at HQ
• Join a team where career growth, recognition, and creativity are championed
• Many other benefits!