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This page details key information about the Marketing Manager job title. From the main responsibilities through to salaries and how to approach marketing recruitment.
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Marketing Managers are responsible for the promotion of a business' product or service. They identify your ideal customers before developing and executing campaigns that speak to your target audiences. Part of the marketing department, they focus on brand positioning to generate revenue and meet business goals.
The role might differ depending on the business, industry and team structure. However, here is what the average day looks like for these marketers:
For the Marketing Manager role, candidates should have the following skills and experiences:
The average salary for a permanent Marketing Manager role is £40,000 - £70,000. Meanwhile a contractor can expert a day rate between £200 - £350.
It's important to be aware that pay ranges vary depending on the industry, business size and experience needed. For more information on salaries, download our full guide below.
Marketers might consider a lateral move to progress their career. The Digital Marketing Manager job title has a more concentrated focus on the digital strategy. This role lets professionals shift from traditional marketing to focus on the likes of SEO, PPC, and email marketing.
With enough experience, you might progress to the Senior Marketing Manager job. This role gives more responsibility and control over the marketing budget, strategy and team. A great opportunity to continue developing leadership skills.
An experienced Marketing Manager will pursue the Head of Marketing title. In this position, marketers work closely with a business' leadership team to secure budgets and create an effective strategy.
Growing your digital or marketing team? Find out how we can support your search here.