Ecommerce Manager job description

What does an Ecommerce Manager do?

Ecommerce Managers are responsible for the management, trading and development of online stores. The Manager's main responsibility is to ensure the experience is on-brand, user-friendly and seamless. Reporting into the Head of Ecom, they play a vital role in improving conversion rates and encouraging online sales.

Key responsibilities

While the job description varies based on the company, the day to day responsibilities of an Ecommerce Manager include:

• Day to day trading: Manage all aspects of day-to-day trading of the store to drive revenue growth. This can include merchandising, product uploads, promotions and discounting.
• Conduct site audits: Using analytics tools, regularly review web performance to ensure all devices are optimised for the best customer journey.
• Manage product calendar: Work closely with the product, sales and marketing teams to implement a calendar of product launches and promotions. The Manager will ensure content is optimised and consistent across the website, emails and social media.
• Digital marketing strategy: Collaborate with third-party agencies and internal marketing teams to execute digital marketing and web trading strategies. This includes SEO, paid and email marketing to grow online presence, acquire new customers and drive sales.
• Customer service: Oversee customer care, including managing the work of Customer Care team members. Ensure that customer service is always to the highest quality across all channels.
• Inventory management: Work closely with merchandising teams to ensure optimised inventory levels.  Develop processes for accurately forecasting and managing online inventory.
• Identify new growth opportunities: Use learnings from across the omnichannel strategy to identify new opportunities for business growth.

Skills and requirements

When hiring for an Ecommerce Manager, you should look for the following skills and experiences:

• At least 3 years of experience in an ecommerce job
• Proven experience driving growth in a similar ecommerce business
• Excellent communication, leadership and project management skills
• A problem solver, with the ability to interpret data and act on it
• Strong understanding of web design and UX principles
• Basic knowledge of HTML/CSS can be desirable
• Knowledge of digital marketing strategies, in particular SEO, CRM and paid marketing
• Extensive knowledge of ecommerce technologies and platforms, such as Shopify

When to hire an Ecommerce Manager

The right time to hire an Ecom Manager largely depends on your business growth strategy. If sales are steady and you simply need someone to manage the platforms on a daily basis, then the Manager role is for you. However, if you need someone to develop a strategy that drives results and growth, you will need an ecom leader.

As many Ecommerce Managers progress to the title from outside of the sector, they often specialise in a certain area. For instance, Managers might move from the website, development or digital marketing teams. This gives them an affinity for these skills. As a result, when you hire a Head of Ecommerce, you may need to re-evaluate your team's skills.

How to approach recruitment

There are many different types of Ecommerce Managers, specialising in different areas of the ecom lifecycle. To understand which type you need, it's important to assess the skills you already have in your team. Ensuring you hire individuals with complementary skills is key to building a well-rounded and successful team.

If you need support in answering that question in more detail, get in touch with our specialist recruiters. They have years of experience in advising brands on the best ecommerce team structure to achieve their goals.