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Helping Photoroom expand into the B2B market
Our recruiters began working with Photoroom, a leading AI photo and design platform, in early 2025. Following new investment, the business was ready to move into the B2B world. Having successfully grown in B2C markets, they needed to onboard new, strategic marketing hires to lead their expansion.
Expert recruiter, Laura McManus, worked closely with Photoroom’s talent team to identify a specialist B2B Product Marketing Manager. This was the first of a series of hires that would lead their growth into this new segment.
The story of Photoroom
Founded in 2019, Photoroom is a fast-growing Paris-based tech company best known for its AI-powered photo editing platform. Originally built to support individuals and small businesses with fast, high-quality background removal and image enhancement, Photoroom has quickly grown into a leader in creative tools for ecommerce.
Backed by top-tier VCs, the company is now expanding its focus from B2C and moving into B2B markets as part of its next stage of growth. To do this, they needed to bring in a B2B Product Marketing Manager to support that vision.
Challenge: Hiring a specialist to lead B2B product marketing
Photoroom were looking for someone who could build and execute go-to-market strategies, working closely with their sales team to help define the B2B proposition. After several months of searching without success, their VC introduced them to 3Search for true specialist support.
Solution: A consultative and exclusive recruitment approach
As it was our first time working with Photoroom, our team began with a detailed discovery call to understand the business and a follow-up conversation to define the exact skills needed for the role. Following this, Laura was able to advise the talent team on current market availability, and challenges that we might face along the way.
Laura led an exclusive search, and the process included:
- 10 CVs submitted
- 5 first-round interviews
- 4 second-round interviews
- 3 third-round interviews
- 1 final-stage interview and successful offer
The brief was complex, with multiple requirements, so we helped shape expectations throughout. We also scheduled weekly meetings with the Head of Talent to share candidate feedback and market insights, ensuring alignment and transparency at every stage.
Result: A strategic hire to support future growth
The successful candidate is due to start shortly, and the hire marks a key step in Photoroom’s journey into B2B. Following the success of this search, we’ve now been engaged to support them on a Growth Manager role, with plans to help them scale their wider marketing team in the months ahead.
From the initial call, we were really pleased with the honesty we received from the team at 3Search and their explanation of the challenges in hiring for the role we had advertised. Through taking a detailed brief and understanding the business in detail, they were able to suggest routes to market and find other ways of engaging new candidates who had perhaps not been covered by our initial search. I would recommend 3Search to anyone looking for a recruiter with in-depth knowledge of their specialist areas, as this enabled us to receive high-quality candidates and find someone great for the role.
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