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Hiring a Head of Ecommerce to double website growth at Target Darts
Our ecommerce recruiters began working with Target Darts, a leading manufacturer of sporting equipment, in 2025. Having experienced rapid online growth, the business is focused on improving their website to continue driving growth.
We helped them source an experienced Ecommerce Leader who will be able to focus on hitting their target of doubling revenue from the website.
The story of Target Darts
Established in 2006, Target Darts is a global leader in darts equipment, known for designing and manufacturing premium products. With an active international community, strong player sponsorships, and a reputation for innovation, Target Darts has become one of the most recognised and respected brands in the sport.
Over the last two years, they have experienced rapid growth, creating the opportunity to take their direct-to-consumer (D2C) offering to the next level.
Challenge: Strengthening the website to unlock future growth
Barney Sturrock, who leads the D2C channels at Target Darts, had grown the online business significantly, particularly via Amazon and marketplaces. With a renewed strategic focus on growing the website, Barney needed to bring in a Head of Ecommerce to lead website growth.
The business aimed to double the revenue generated through the website so it was important to onboard someone experienced in website management and could:
- Improve the customer journey
- Own the revenue number
- Build and lead a high-performing ecommerce team
The challenge? Finding a commercially minded ecommerce leader with an excellent track record of website growth, a strong network to grow the team, and the ability to work full-time in their Essex-based office.
Solution: A flexible, exclusive search built on trust
Having worked with our recruiters previously as a candidate, Barney reached out to 3Search for recruitment support. As such a crucial role for the business, it was important they worked with an ecommerce recruiter they could trust.
Specialist ecom recruiter, Laura McManus, partnered closely with the Target Darts team to tailor the search process and identify the hire that could lead their next stage of growth.
The role initially started at Manager level, but conversations early in the process revealed the need for more seniority. Laura took on a consultative role and helped the team evolve the brief into a Head of Ecommerce role with increased scope and salary.
Through regular weekly check-ins, we worked together to refine the brief and shortlist as the team’s vision evolved. Laura delivered:
- 9 CVs
- 6 first-stage interviews
- 4 final interviews
- 1 successful offer and hire
Result: A Head of Ecommerce leads the next stage of growth
The successful candidate brings a wealth of ecommerce experience, with a proven track record of growing high-performing websites.
Their arrival gives Target Darts a dedicated ecommerce leader focused on doubling website revenue, improving the customer experience, and building out the team as the business scales.
3Search demonstrated a strong understanding of the requirements of the role and quickly identified a candidate who turned out to be a great fit. Communication throughout the process was excellent and I felt confident that my needs were being prioritised. Laura was responsive, professional, and proactive, making the entire experience smooth-running and efficient.
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