REPLAY: AI and brand marketing

Andrew Stoves from our North American branch, recently sat down with leading brand marketers to discuss the impact that Artificial Intelligence is having in the world of brand marketing. Watch the webinar here to learn the speakers' favourite AI tools, how AI has impacted business cycles and how consumer and brand relationships are evolving with the introduction of this new technology.

Watch the webinar back to hear from:

• Dylan Viner: Over the last 15 years, Dylan has helped some of the most famous brands in the world, as well as some that you might never have heard of. He's worked on everything from Netflix and Google to Nike and Microsoft, 3D printers and fluffed marshmallow vodka to autonomous driving and cannabis. His work has been internationally awarded for its creativity and effectiveness, including an EMMY nomination that his mom is particularly proud of.
• Ivan Wicksteed: Ivan is a seasoned CMO with a history of working with both Fortune 100 companies (Coca-Cola, Nike, Old Navy) and successful startups (Oscar, Aspiration, GoHenry). He is currently the Founder and CEO of Eve, an AI company providing human-like companionship to Seniors. 
• Markus Hutchins, Markus is an award-winning strategy leader, with nearly two decades of experience leading multidisciplinary teams to build brands, creative campaigns, and digital experiences. Currently the global discipline leader of brand strategy at IBM, his career includes key roles at R/GA, AKQA, and Interbrand, and leading brand strategy for Meta's Messenger. He's a fierce advocate for the role of brand in organizations, having led global campaigns for Samsung, digital transformation for Verizon, and brand advancement at IBM.

How is AI evolving the marketing sector?

We're having hundreds of discussions with marketing leaders about the impact of AI. Explore our media hub to learn more about what the experts have to say on topics, such as "How AI is shaping the future of content creation".

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