Digital marketing and communications salary guide for the retail industry | 3Search

Digital marketing and communications salary guide for the retail industry

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Are your marketing teams prepared for the end of the year? If you need extra marketing resou...

Are your marketing teams prepared for the end of the year? If you need extra marketing resource to reach your targets, it’s important move quickly and confidently to secure the talent you need.

Did you know it can take 3-6 months to see a return on investment from your permanent hires? This is due to onboarding and training times, so contractors can be a good alternative if you need to recruit quickly. Download our report for how to grow your retail marketing team with key takeaways and a comprehensive salary guide.

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How has marketing recruitment changed in retail?

Last year, the marketing recruitment industry was incredibly busy across every sector, including retail. Many retailers took advantage of the busy market to quickly scale their in-house digital marketing teams. This means that marketers at all levels – from Marketing Executives through to Heads of Marketing – were in high demand throughout the year. 

Now, we have seen the recruitment market stabilise and more candidates are actively searching for work. Many businesses may believe that it’s easier to find candidates in this type of market, however, new challenges are arising. These are the four key challenges employers are currently facing:

  1. The cost-of-living crisis
  2. An increased number of applications
  3. Limited hiring resources
  4. Fast-approaching deadlines

If you find yourself facing these challenges, be sure to check out our How to Hire report for information on how to overcome these problems and a detailed salary guide across product, marketing and e-commerce jobs.


Salaries in the retail industry

We found that salaries rose by an incredible 20% between 2021 and 2022. This year, we haven’t seen this number fall, but increase by 2%. 

With salaries remaining at this new, higher rate, we highly recommend benchmarking your pay expectations for this year. Our retail marketing salary guide lays out a comprehensive list of permanent and temporary marketing jobs and their respective salaries.


If your retail business hiring? Get in touch!

3Search is the largest digital marketing recruitment agency in London, partnering with retailers on their digital, marketing, product and e-commerce jobs. If your retail business is hiring before Christmas, get in touch with Victoria Stokes at victoriastokes@3search.co.uk for all of your digital marketing recruitment needs.

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