Hiring for performance jobs in 2023? Here’s what you need to know... | 3Search

Hiring for performance jobs in 2023? Here’s what you need to know...

2 minutes

Do you need to add performance marketers to your team by the end of the year? If so, it’s im...

Do you need to add performance marketers to your team by the end of the year? If so, it’s important to move quickly and confidently in order to secure top talent in time.

To aid businesses with their digital marketing recruitment efforts, we’ve recently updated our How to Hire report for H2. In this new report, our specialist recruiters reveal the trends we’ve seen so far and how we expect the market to behave in the second half of the year. Plus, we’ve included a comprehensive look at performance marketing salaries so you can budget accordingly.


A different approach to digital marketing recruitment 

Last year was unusually busy for recruitment as businesses took advantage of an incredibly buoyant economy and over-hired into their teams. As a result, many candidates – from Performance Marketing Managers to SEO Managers – were inundated with job offers.

Now, we have largely seen hiring levels return to normal, with more candidates actively searching for performance marketing jobs. It might be easy to think that more active candidates will simplify recruitment for businesses, however this recruitment market presents its own challenges:

  1. The cost-of-living crisis
  2. An increased number of applications
  3. Limited hiring resources
  4. Fast-approaching deadlines

Are you competing with these recruitment challenges? Our How to Hire report can help you. Recently updated for H2, we’ve included actionable takeaways that you can use in your hiring efforts at the end of this year to ensure that you recruit the right people for your team.

Have performance marketing salaries changed?

If you saw the previous edition of our How to Hire in 2023 report, you would know that we saw a 20% increase in salaries between 2021 and 2022. This made it crucial for employers to re-assess their current team’s salaries and benchmark expectations to secure new hires.

We're continuing to share this advice with employers throughout 2023, as salaries have stagnated at this new higher rate. With candidates refusing to take a pay cut due to the cost-of-living crisis, we’ve seen salaries rise by just 2% this year. So, if you haven’t hired performance marketers for a while, we would highly recommend researching the market average. Download our performance salary guide here to find out more.

Need to make hires before the end of the year? Contractors can help

If you need to make impactful performance hires before the end of the year, contractors are the solution. While permanent hires take time to settle into their new role before they’re able to deliver, contractors are used to get started in a job and contributing immediately. Interim Performance Marketers will be able to deliver results in record amount of time.

To find out more about contract recruitment in 2023, check out the contract edition of our How to Hire report.

Searching for more recruitment support? Get in touch!

3Search is the largest digital marketing recruitment agency in London, working with a wide range of companies to hire permanent and contract performance jobs.

If you’re seeking more performance recruitment support, get in touch with Jasmin Eastwood at jasmin@3search.co.uk

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