The Direct-To-Consumer (DTC) market has been growing steadily since 2014, as many of us make...
The Direct-To-Consumer (DTC) market has been growing steadily since 2014, as many of us make the switch to online shopping and digital convenience.
While this growth might have been at play for some time, the pandemic gave us a shift in consumer behaviour that’s made DTC and eCommerce hotter than ever.
Many brands, like Gousto, Amazon and ASOS, have become household names for efficient, all-inclusive products that go straight from the webpage to your door.
So, how does a company like this get its name on people’s lips?
Unsurprisingly, digital marketing has become incredibly popular – inspiring a massive rise in the need for talent to make such methods possible.
Making the most of this digital boom will be crucial to companies and professionals alike – so read on to find out how we can help make this a reality…
First things first, it’s key to understand why companies like these are so popular.
From there, you can properly understand and make the most of their need for digital marketing skills.
One of the biggest ‘sells’ that they have going for them give you them is that they give the consumer about as little legwork to do as possible throughout the purchase process.
You can be anywhere, doing anything, and simply press ‘buy’ to get something that would often involve more effort.
On top of this, being online can allow for easy-to-customise settings, meaning some services (like meal kits) can be customised into a regular order.
Given that 75% of people will buy from a company that incorporates user preferences, the ability to shape a database and personalise each user is a really powerful tool.
With the lack of opportunity to visit a restaurant or shop in recent times, people have (unsurprisingly) gotten quite used to this convenience. Many of us are time-poor, and any chance to ‘buy-and-forget’ something is more appreciated than ever.
Clearly, online is the name of the game – which leads into how these companies advertise.
If a product or service functions online, then the internet make sense as the place to promote it.
While plenty of DTCs make use of your typical ‘analogue’ methods, like TV adverts and promotional coupons, there’s no denying that the internet has become a powerhouse for conveniently selling your product.
And products that customers can access online are making great use of this.
In the same way that telemarketing channels will show phone numbers as a direct means of buying something, online ads can use hyperlinks in the same way.
With just one click, a new customer can be whisked to a product’s webpage, decide on buying the product, and be recommended other stuff by the preference-based settings I mentioned earlier.
All within the space of minutes.
These are some really effective methods of marketing, making some incredible use of the biggest phenomenon in the last 20 years.
But they need the right talent to make them effective.
There’s been a sharp rise in the need for digital marketing skills, with businesses doubling the size of their digital functions and scaling them rapidly to meet their needs.
In other words, companies are desperate for the right people to make sure that every pixel of their digital marketing efforts are going to use. If you’re looking to move roles in the world of digital marketing, you’ve picked a fantastic time. At 3Search, we can help you get involved with this huge demand – get in touch with me at jasmin@3search.co.uk
