Recruitment trends for social media and content jobs in 2023 | 3Search

Recruitment trends for social media and content jobs in 2023

2 minutes

Are you planning to hire Content and Social Media Managers in H2? If so, it’s important to m...

Are you planning to hire Content and Social Media Managers in H2? If so, it’s important to move quickly and confidently in order to secure talent who can contribute to your end of year goals.

With so much change in recruitment trends throughout the year, our specialist social media and content recruiters have updated our 2023 How to Hire report with the very latest information on the market and up to date permanent and contract salaries. A must-read for anyone looking to hire social media and content talent before the end of the year.


How has content and social media recruitment behaved in 2023?

As we predicted at the start of the year, the recruitment market has behaved very differently in 2023 compared to 2022. This year we have seen recruitment normalise, with more candidates actively searching for roles. 

We're not surprised to see this shift, however, as recruitment in 2022 was unprecedentedly busy. All content talent – from Social Media Managers through to Copywriters – was inundated with job offers from a variety of businesses as they took advantage of the buoyant market.

While businesses are not hiring at the same pace as last year, we’re continuing to see the demand for top social media and content talent. As marketing becomes more creative-focused due to the restrictions on data collection, it’s never been more important to engage content marketers.

What hiring challenges are employers currently facing?

With more candidates on the market, it can be tempting to believe that recruitment is easier this year. However, there are more challenges that employers are facing, including:

  1. The cost-of-living crisis
  2. An increased number of applications
  3. Limited hiring resources
  4. Fast-approaching deadlines

If you, too, are facing these challenges, our How to Hire report is a must read. Our specialist recruiters have updated the report to provide employers with all of the tools and information they need to successfully hire the talent they need. As a result, the guide also includes salary information for all permanent and contract marketing jobs.


How social media and content salaries have changed throughout the year

If you read the first edition of this report, you’d know that salaries rose by a massive 20% between 2021 and 2022. Now, our data has shown that these higher salaries are here to stay, with just a 2% increase this year.

The cost-of-living crisis means that most candidates continue to prioritise salary in their job searches. According to LinkedIn’s report, salary and compensation continues to be the most important factor for candidates searching for a new role – something that is reflected by our own data.

As a result, we strongly recommend using our salary guide to benchmark your current team’s salaries and set out compensation packages for future hires. Download the guide here and start hiring today!

Contract recruitment is key to making impactful content hires

With time quickly running out to make impactful hires before the end of the year, contract recruitment is key in H2. 

If you need to add resource to your social media and content team in order to achieve your end of year goals, contractors will be able to support your efforts. While permanent hires need time to train and settle into their new job, temporary hires are accustomed to getting started in a role and contributing to a team immediately. To find out more about contract recruitment, check out our guide.

Get in touch for more digital marketing recruitment support

3Search is the largest marketing recruitment agency in London, with a team of recruiters dedicated to filling social media, content and SEO jobs. If you’re ready to hire top content talent, get in touch with Sarah Perry at If you're looking to fill social media jobs, Chloe Fleming can help. Get in touch at

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