What will marketing recruitment look like in 2023? | 3Search

What will marketing recruitment look like in 2023?

2 minutes

Do you need to fill marketing jobs before the end of the year? Time is quickly running ...

Do you need to fill marketing jobs before the end of the year? 

Time is quickly running out to secure impactful marketers before the new year, so it’s important to recruit quickly and confidently. To help you do so, our specialist recruiters have updated our How to Hire report for the second half of the year. 

With information about the latest marketing recruitment trends and up to date salaries, this is a must read for any employer looking to hire marketers who will contribute to their targets and goals for 2023. Loading 

How has marketing recruitment changed in 2023?

As predicted, marketing recruitment has been very different this year compared to last. Now, with more candidates actively looking for work, we have seen the recruitment market become much more balanced compared to the past. 

This is leading many hiring managers to believe that it’s easier to find top talent. However, we’re speaking to employers who are facing different challenges, including:

  1. The cost-of-living crisis
  2. An increased number of applications
  3. Limited hiring resources
  4. Fast-approaching deadlines

To ensure you’re best prepared to handle these trials, we encourage you to download our How to Hire report. Our specialist marketing recruiters have detailed how you can overcome each of these problems and continue to hire great talent. The guide includes London marketing salaries for permanent and temporary roles.

Understanding 2023 marketing salaries 

In the previous edition of this report, we revealed that salaries rose by 20% between 2021 and 2022. It's important to note that we haven’t seen salaries decrease this year. In fact, they have continued to rise, albeit a much smaller percentage than last year.

According to LinkedIn, candidates are continuing to prioritise salary when searching for a new marketing job. This is something that we have seen reflected in our own work, with an average salary increase of 2% this year.

If you’re looking to hire marketers by the end of this year, we would highly recommend benchmarking your salary expectations. This will ensure that you’re in the best position to hire top marketing talent.

Have you considered hiring marketing contractors?

In order to make impactful hires by the end of the year, you should consider hiring marketing contractors.

Did you know that it takes an average of 3-6 months to see a return on investment from your new permanent hire? This doesn’t take into account any holidays candidates might have throughout the second half of the year.

This time period is largely down to the amount of time it takes to onboard and train new hires. As a result, if you need to make a new addition to your team to meet your end of year goals, temporary workers are the best option. Accustomed to joining a business and hitting the ground running, seasoned contractors will be instrumental in marketing teams in H2 of 2023.

Not sure how to hire interim marketers? Be sure to download our report to access temporary marketing salaries.

For more marketing recruitment advice, get in touch with the experts.

3Search is the largest marketing recruitment agency in London, striving to deliver the best recruitment experience you will ever have. To do this, we deliver expert advice tailored to each of our client’s needs.

If you’re looking for more marketing recruitment support, get in touch with Michael Judkins at michael@3search.co.uk.

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