Subscription Services: The Trend That's Redefining The Way We Buy
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On Wednesday, 14th October, 3Search held a webinar all about Subscription Services, featuring some amazing guests from TouchNote, Tails.com and the Financial Times.
For those of you who couldn’t make it to the live event, here are our top three takeaways and the full video so you don't miss a thing!
- Personalisation is key! But not in the traditional way... Look at the data and learn what your customers react to. They expect you to really know them.
- Subscription fatigue is real! Something I hadn't even heard of before. In the future, we'll likely see an increase in the bundling of features to make subscriptions easier to manage.
- Flexibility is crucial! Just because your service isn't right for the customer now, doesn't mean it never will be. Customer experience > customer retention!