PR Manager job description

Growing your communicaitons team? Keep reading for more information on the PR Manager job!


A Public Relations (PR) Manager is responsible for monitoring and delivering a brand's messaging across various channels. This strategic, hands-on role assists with the delivery of all PR work, including interviews and press releases.

What does a PR Manager do?

Key responsibilities

  • Oversee and drive the public image of the brand 
  • Create impactful campaigns to promote brand awareness and position the business as a leader in the industry
  • Work closely with the Head of PR/Communications, in-house teams and agencies to ensure consistent messaging
  • Monitor brand perception and identify opportunities for media coverage
  • Create digital and traditional media coverage across a variety of platforms, including social media and press conferences to target specific audiences

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Skills and requirements:

  • 5+ years of experience in a journalism, public relations or communications role
  • Excellent writing, editing and communication skills, with a strong attention to detail
  • Experience in building and leveraging journalist relationships
  • A keen interest in the industry and an understanding of the role that PR plays
  • Demonstrated experience of delivering media strategies through in-house capabilities and with PR agency support

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PR Manager salary expectations

Pay brackets vary depending on the location of the role and experience you're searching for. The average PR Manager salary in the UK is:

  • London: £50,000 - £60,000
  • Manchester: £40,000 - £60,000
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Bar graph showing annual salary ranges for PR Manager roles across different organisation sizes. Small to medium-sized organisations offer around £30K, represented by a red bar. Medium-sized organisations offer around £40K, depicted by a tan bar, and global organisations offer around £60K, illustrated by a green bar.

When to hire a Public Relations Manager?

Businesses often look to hire a PR Manager when they need to increase PR activity. This might mean that they're engaging a public relations officer for the first time or bringing agency support in-house.

It's important to recognise that the PR Manager shouldn't be your first comms hire. They shouldn't sit within the marketing team, as a Marketing Director will not have enough experience to support this role effectively.

We recommend that they report into a Head of Communications/Communications Director.  At this level, a communications structure is key to a successful hire.

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How to hire a PR Manager?

Businesses can choose to engage a PR Manager permanently or on a contractual basis. The right option for you will depend on why you're hiring for the role.

Hiring a contractor is a great option for project-based work. For instance, if you're launching a seasonal campaign, a PR Manager could support the work on a 3-6 month contract. 

As experienced professionals, contractors are able to jump in and support your communications team immediately. Without lengthy onboarding processes, contractors are a great option when you need quick PR support.

A permanent hire is key to bringing the public relations skill set in-house. Initially, businesses might choose to engage an agency for public relations support. However, when the time is right to embed PR into the team, you need to hire a permanent PR Manager.

Why work with the best communications and PR recruitment agency?

There are many reasons why you might want to engage a communications recruiter to support with your search. Read a few examples of the ways we can help your recruitment journey below.

Working with 3Search grants employers access to our extensive network of comms professionals who are passively or actively seeking a new, exciting opportunity. Our recruiters specialise in the industry, so they're always building relationships with candidates across every sector. If you're struggling to find your next PR Manager, work with 3Search, we're probably already talking to them!

As experienced communications recruiters, we have placed hundreds of comms and PR professionals into leading businesses. Our consultative approach means we can help you craft the right job description and benefits package to attract top applicants.

Allow us to ease the pressures of a communications team build. We specialise in recruiting communications jobs at all levels. Learn more about communications and PR recruitment at 3Search.

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