Digital Designer job description

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Digital Designers combine creative and technical skills to create digital assets that enhance user experiences of a brand. This includes web design and digital marketing collateral, such as newsletters and social media assets.

What does a Digital Designer do?

Key responsibilities

A typical day of a designer will involve:

  • Leading the creative direction of the website and digital marketing materials 
  • Ensuring that all designs are innovative, user-friendly and follow the latest UI/UX trends
  • Collaborating with different teams, including product, engineering, marketing, and customer service to ensure a consistent aesthetic across all channels
  • Owning the entire design journey from initial concepts through to the final product
  • Producing user-focused design concepts and solutions to ensure the customer journey is seamless
  • Staying up to date with the latest industry trends, regularly identifying opportunities to improve digital design

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Skills and requirements

The ideal candidate will have the following skills and capabilities:

  • Minimum of 5 years of experience in UI/UX design roles
  • A strong portfolio that showcases experience designing and developing high quality digital products
  • Proficiency in design software, including Sketch, Figma/Figjam, Adobe Creative Suite, InVision, Hotjar or other similar tools
  • Creative and analytical thinking, with proven experience in user research, wireframing and usability testing
  • Strong communication, collaboration and project management skills with experience managing third-party design agencies
  • A continuous learner, with a keen interest in the industry. Always up-to-date with the latest design trends and technologies, including AI and data science

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Digital Designer salary expectations

Pay brackets can vary depending on the location of the role and level of experience you're searching for. The average salary for this design role is:

  • London: £30,000 - £45,000
  • Manchester: £25,000 - £40,000
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 Bar graph showing UK digital designer salaries: £20K for juniors (red), £40K for mid-level (beige), and £60K for seniors (green).

When to hire a designer?

The Digital Designer job is a key part of a business' creative, ecommerce and marketing teams. This individual is responsible for crafting your digital identity. They decide how users experience your brand online. As a result, it's crucial for businesses to engage a dedicated Digital Designer early into their growth journey.

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How to hire into your design team

The right way to approach design recruitment depends on your business and team requirements. This will influence the job title you hire, the level of experience you're looking for and the contract. For instance, if you require a more seasoned hire, you'd be searching for a Senior Digital Designer.

You can engage design talent on a contract or permanent basis. Click below to learn why you might pursue permanent or contract recruitment.

Permanent recruitment is most common for hiring designers. When you build your design team, you'll want to make sure you embed talent into your business. Designers must truly understand your organisation, it's values and mission to effectively represent your brand visually. The best way to achieve this is to onboard permanent designers.

Brands often engage design contractors to support on project-based work, offering additional resource to your permanent team. Examples might include:

  • Re-designing digital experiences, such as email templates or re-platforming your website
  • Seasonal campaigns, such as Black Friday, that require more designed assets

Ultimately, contractors are a great option for lengthy, time-consuming projects. However, they should always be led by a senior, full-time designer who truly understands your brand inside-out.


Job titles are flexible in the creative industries. They can encompass a number of skill sets from interaction design to product design. A Digital Designer is often a broader role, so it's important that candidates have a breadth of experience. 

Before taking on this title, you would have circa three years of experience as a Junior Digital Designer. You should also have a continued eagerness to learn and develop your experience in the latest design trends.

On average, Digital Designers can expect to make between £30,000 - £40,000. Pay brackets vary depending on location, seniority and business size. It's worth considering these aspects when searching for a new role.

For more salary advice, download our design salary guide.

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