Product Designer job description

Looking to hire design capabilities? This page details everything you need to know about the job title, including responsibilities, salary and how to hire.


Product Designers are responsible for overseeing the design process of new and pre-existing digital products. Working in the product management team, they play an integral role in the product development process.

What does a Product Designer do?

Key responsibilities

While the job description can vary based on the sector and business goals, a typical day looks like:

  • Oversee the product design process throughout the lifecycle
  • Collaborate with the UX design and product team to create products that meet user needs
  • Work alongside UX Researchers to conduct user research, creating a system to continuously test and iterate
  • Create journey maps, wireframe prototyping and storyboards and other necessary design collateral
  • Produce visual design in-line with the pre-established brand guidelines

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Skills and requirements

The successful candidate will have the following skills and capabilities for this design job title:

  • Minimum of five years product design experience
  • Analytical and design skills, with a strong understanding of interaction design and user experience
  • Strong communication skills and a proven ability to work in a cross-functional team to deliver on business goals
  • Experience with design tools, such as Figma/Figjam, Adobe suite, InVision, Hotjar or other similar tools
  • Strong portfolio showcasing design projects in a range of industries and businesses

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Salary expectations

Pay depends on the location of the role, size of business and seniority you're hiring for. Across the UK, the average salary for this job title is:

  • London: £40,000 - £80,000
  • Manchester: £35,000 - £65,000
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 Bar graph showing UK digital designer salaries: £20K for juniors (red), £40K for mid-level (beige), and £60K for seniors (green).

Why hire a Product Designer?

Businesses typically engage Product Designers to improve the efficacy of a product. The job title is more commercially-minded, with their overall focus on the impact of design on the business. While UX focusses on how a website works and UI focusses on how it looks, product design brings the two halves together.

With more companies becoming product-led, product design recruitment is on the rise. Product Designers are in high-demand, so it's important to move quickly to avoid losing out on top talent.

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How to approach product design recruitment

You can engage talent for this role permanently or on a fixed-term contract. The right option for your business depends on what you're looking to achieve with recruitment. We've listed some of the reasons for each below. For more information, request a call back from one of our specialist design recruiters.

To embed designers into your business, you should engage them on a permanent contract. In a permanent position, Product Designers are able to get to know your brand and it's vision. Plus, they're able to foster a strong working relationship with the cross-functional teams - product, design and marketing.

With the Product Designer job title is still being relatively new, it's likely that you'll be hiring this job title for the first time. If you're not sure how the role will work within your business, contract recruitment is a great option to trial the job title. Hiring a contractor for a specific time period can help a company determine if the role is a good fit. This option can also help edit and refine the job description.

Another option for contract recruitment is to engage additional support. Employers will often engage contractors when they require more resource in the team to support on a project. For instance, if you're launching a new product and need extra resource to deliver, contract recruitment is the solution.


A designer's career journey is rarely linear. Job titles are often interchangeable in the creative industries. To pursue a new design role, it's important to craft a compelling portfolio that speaks to the skills required for that role. With product design being more commercial, it's important to showcase how you've delivered value to businesses in this respect.

The average Product Designer earns between the range of £40,000 - £65,000. Pay scales vary based on seniority of the role, sector and business size.

For more salary advice, download our design salary guide.

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