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In this short video, Mai Fenton shares her top tip for building a marketing team. Mai is a strong advocate for incorporating a wide range of skills ...
In this short video, Mai Fenton shares her top tip for building a marketing team. Mai is a strong advocate for incorporating a wide range of skills in order to build a successful, innovative function.
Well, I really believe that marketers should strike the right balance between specialisation and breath of experience. I'm a strong advocate for developing a good specialisation, but also developing your kind of awareness of other marketing disciplines.
I certainly advocate that within my team and making sure that while they might be a specialist in a particular, technical field, they have a good understanding in other areas because that will help them grow and take on a bigger job.
If you really aspire to a top job in marketing, I think developing good financial awareness is really really important. So, you know, learn to understand your finance metrics, your data and and to speak the language of the CFO.
Mai Fenton is a Chief Marketing Officer and Non-Executive Director with over 20 years' experinece of building brands and driving profitable customer and revenue growth in established and scaling organisations. Ma is a true marketing leader, having built her career in a variety of exciting brands across FMCG, D2C/ecommerce, fashion/lifestyle, digital marketplace, insurance and technology. As a result of her vision, energy and passion, she was named a 2023 Revenue Marketing Ones to Watch, and a 2022 CMO to Watch.
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