08Feb, 2024

Empowering women to shatter the glass ceiling in financial services marketing


Following our successful Women in Marketing event last year, we're hosting a seminar dedicated to exploring the challenges faced by female marketers in the financial services industry.


Jaemien Serrano


Guest Speakers

Kirsten Burt

Founder & Director, K Burt Consulting Ltd.

Mai Fenton

Non-Executive Director at Henderson International Income Trust plc

Elspeth Rothwell

EMEA CEO at Vested

About this event

This event has now taken place. You can find key takeaways from the event here.

"In 2019, the Financial Conduct Authority (FCA) estimated that the banking and finance sector won’t achieve gender equality for another 88 years." (source: The London Institute of Banking & Finance).

There are a wealth of challenges facing women in marketing who want to progress in their careers to reach C-suite level and beyond. This is especially prevalent in the finance industry, which can often be thought of as a "man's world". 

In this exclusive event, specialist financial services marketing recruiter, Jaemien Serrano, will be speaking to leading female marketers in the sector about their career paths to the C-suite. Attendees will hear from: 

  • Kirsten Burt leads a strategic marketing consultancy based in London focusing on financial education, sustainable investing, and wealth management. She has a particular interest in helping empower female investors, having launched the global female customer program at UBS. 
  • Elspeth Rothwell is an experienced financial services communications leader, founding the EMEA arm of one of the world’s fastest growing agencies. Vested is forward-thinking integrated communications agency built to support financial institutions big and small.  
  • Mai Fenton is a Chief Marketing Officer with over 20 years’ experience gained across a diverse range of consumer sectors and most recently at Superscript, a venture-backed insurtech. She is also a Non-Executive Director on the board of an investment company, Henderson International Income Trust plc.

Together, they will be discussing how women in marketing can progress in their careers, covering the following topics and more:

  • How they ‘climbed the ladder’ in the Financial Services industry
  • How women can overcome challenges facing them in an industry where female representation is still low
  • Why diversity is an important policy to champion as a leader, no matter your gender
  • Advice for aspiring leaders, from best practice to leadership style

This will be followed by a Q&A session to give you the opportunity to ask your own questions.

This event follows the success of last year's Women in Marketing event. Attendees shared excellent feedback with us, sharing "I found myself getting goosebumps as the panel shared such personal insights from their career journeys."

Don't miss out on this exclusive opportunity to hear from leading financial services marketers and sign up below.

Where: The Sovereign Room, The RAF Club, 128 Piccadilly, London W1J 7PY

When: Thursday, 8th February, 2024, 8:30 - 10:30am

Date and time

Thu 08 Feb, 2024
08:30 am


The Sovereign Room, The RAF Club, 128 Piccadilly, London W1J 7PY

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