Top 5 jobs in E-Commerce

5 min

E-Commerce has grown significantly over the years and has become a significant contributor t...

E-Commerce has grown significantly over the years and has become a significant contributor to the global economy. With online shopping continuing to rise in popularity, businesses increasingly rely on E-Commerce professionals to manage their online sales channels. As a result, numerous E-Commerce jobs are available in various industries, including retail, technology, and logistics and are in high demand. 

In this article, we will uncover our top 5 E-Commerce jobs, detailing each role’s responsibilities, what requirements are needed, and the opportunities for career progression. 

1. E-Commerce Assistant

An E-Commerce Assistant plays a critical role in managing a brand's website and online social aspects and will be familiar with using E-Commerce management platforms, such as Shopify and Amazon, as well as social channels like TikTok, Facebook and Instagram. 

E-Commerce Assistants will collaborate with the broader organisation, particularly with the marketing and sales teams, to support the customer experience aspects of the business. This will involve engaging with new and existing clients and customers online and helping the company with client attraction and retention strategies. 

E-Commerce Assistant job responsibilities include:

  • Support on the delivery and execution of plans and strategies
  • Monitor E-Commerce websites to ensure links and pages are functioning correctly
  • Identify commercial opportunities and execute across all sites 
  • Collaborate with  teams across the business to plan cross-functional efforts and manage quarterly CRM/email review meetings

E-Commerce Assistant job requirements:

  • Familiar with driving business through sales analysis and performance metrics
  • Strong written and verbal communication skills
  • Excellent organisational skills 
  • Excellent numerical skills and advanced  Excel
  • Excellent problem solver with a can-do attitude
  • Knowledge of E-Commerce platforms like Amazon and Shopify

E-Commerce Assistant career progression

With experience, E-Commerce assistants can transition into other exciting roles within the world of E-Commerce. Often, they will find themselves working in more senior positions as either an E-Commerce executive, which involves making informed and profit-led strategies for a brand’s online store, or an E-Commerce manager, a role you will learn more about in this article.  

Average UK E-Commerce Assistant salary: 

London: £26,000 - £32,000

Greater Manchester: £20,000 - £28,000

2. E-Commerce Manager

The role of an E-Commerce Manager involves making executive decisions and developing marketing strategies with the support of sales-related data to optimise the progression of an online store. With a focus on driving sales and profit, an E-Commerce manager will be heavily involved in the buying and selling aspects of the products and services offered on a brand's website. 

E-Commerce Managers will analyse website traffic and assess the effectiveness of marketing and maintenance efforts to ensure a brand's website performs optimally. They will also manage a team of E-Commerce assistants while working closely with software developers, UX designers, copywriters and other members of the brand's broader marketing team to deliver effective campaigns. 

E-Commerce manager job responsibilities include:

  • Collaborate with the Head of E-Commerce to develop and optimise online campaigns
  • Manage the production of content across various online channels, ensuring all content is matched with the brand's voice and is SEO focused 
  • Liaise with external resources, such as content creators, web designers, and developers
  • Monitor and track the progress of the E-Commerce store using tools like Google Analytics
  • Manage the E-Commerce team and provide training and support where needed

E-Commerce Manager job requirements :

  • Strong background in optimising E-Commerce stores
  • Deep knowledge of planning and developing E-Commerce and online strategies 
  • Experience in leading and managing a team of E-Commerce specialists 
  • An excellent problem-solver with an analytical mind 
  • Proven awareness of how SEO can impact content 

E-Commerce Manager career progression

As you progress in your career, you may venture into a different role within the world of E-Commerce. One position you could advance to is the role of Head of E-Commerce - a position we will discuss later in this piece. Alternatively, you could move into a Head of Marketing role and oversee the marketing communications of an in-house team or support multiple brands on behalf of a marketing agency. 

Average UK E-Commerce manager salary:

London: £45,000 - £65,000
Greater Manchester: £40,000 - £60,000

3. PPC Manager

A PPC (Pay-Per-Click) Manager will oversee the online advertising campaigns, primarily focused on search engine advertising. PPC Managers are responsible for creating and optimising ads for E-Commerce brands via search engines like Google and social media platforms like Facebook, LinkedIn, Twitter, and more.

PPC managers are accountable for ensuring their clients' advertising campaigns run efficiently and effectively while maximising their ROI. They achieve this by monitoring the performance of ads, analysing data, and making strategic adjustments to the campaign settings, such as keyword targeting, ad copy, and bidding strategy.

PPC Manager job responsibilities include:

  • Develop and execute PPC strategies
  • Monitor and optimise PPC campaigns
  • Report on PPC campaign data and outcomes
  • Work closely with the brands marketing and SEO teams
  • Keep updated with the latest trends in PPC 

PPC Manager job requirements:

  • Proven PPC expertise with experience in E-Commerce and digital marketing
  • Excellent analytical skills
  • A great communicator with the ability to manage a team of PPC specialists
  • Strong time management skills with great attention to detail
  • Extensive knowledge of the technical aspects of PPC, from how to create ad copy 

PPC Manager career progression

Following on from a career as a PPC Manager, you could move into a more senior position as a Head of PPC. In this role, you will be accountable for ensuring the work of the PPC specialists, executives, and managers you oversee is completed on time and to the highest standards. A Head of PPC will also manage PPC campaign budgets, ensure strategies are tracked and deliver the required results for the brand.  

Average UK PPC Manager salary:

£45,000 - £60,000

4. E-Commerce Copywriter

An E-Commerce Copywriter plays a key role in ensuring the written content of an online store is communicated effectively in a way that uses the brand's tone of voice to engage the specific target audience. E-Commerce Copywriters will plan and produce content of various formats, from blogs, emails, social media posts, service landing pages, and product descriptions for an E-Commerce brand's online channels.

With a focus on SEO content, E-Commerce Copywriters aim to produce content that inspires readers to invest in the products and services available on the brand's E-Commerce site. An E-Commerce Copywriter will often be tasked with transforming complex information into insightful and thought-provoking content that raises awareness at various sales funnel stages, ultimately driving conversions for businesses. 

E-Commerce Copywriter job responsibilities include:

  • Create written content for a variety of online channels, including websites and social media
  • Produce written content of various formats, from blogs, landing pages, guides, emails, social posts and more
  • Update copy on a website, including service pages and product descriptions
  • Ensure the content is engaging and aligned with the brand's tone of voice
  • Work closely with the client and internal content or marketing team to ensure the information used in the content is relevant and up-to-date

E-Commerce copywriter job requirements:

  • Excellent writing skills, with a keen eye for grammar and punctuation 
  • Experience in editing and proofreading
  • Great time management skills with an ability to work across multiple assignments simultaneously 
  • Strong ability to use Microsoft software and Google Docs 
  • Ability to condense complex material into digestible and engaging content
  • Solid understanding of how SEO can be tailored to various content formats

E-Commerce copywriter career progression

With just a few years of experience working as an E-Commerce Copywriter, whether in-house or as part of a marketing agency, you could transition into more senior positions. For example, you could become a Senior Copywriter, Lead Copywriter, Content Manager, or Head of Content. In these positions, you could head up an organisation's content team, making more critical business decisions surrounding a brand's content strategy and training junior and entry-level copywriters. 

Average UK E-Commerce copywriter salary:

£40,000 - £60,000

5. Head of E-Commerce

The role of a Head of E-Commerce is a key driver of a company's overall success in the online sales world. A Head of E-Commerce involves overlooking the E-Commerce team, including the department managers and ensuring all E-Commerce operations work seamlessly. In addition, they will be responsible for developing and implementing strategies and campaigns with the broader E-Commerce and marketing teams to deliver results for the brand or respective client. 

A Head of E-Commerce will also oversee the budget for the E-Commerce team and ensure all activities and projects are completed within the allocated budget. Additionally, the head of the E-Commerce department will work closely with other teams, including marketing, sales and content, to ensure the initiatives and strategies of the brand are aligned with the company's short and long-term goals.

Head of E-Commerce job responsibilities include:

  • Developing and executing E-Commerce strategies in line with the goals and objectives of the brand
  • Manage a team of E-Commerce specialists
  • Analyse and produce reports on the brand's website performance 
  • Oversee all digital marketing efforts of the team, including SEO, content, and other online advertising initiatives
  • Managing campaign budgets

Head of E-Commerce job requirements:

  • Extensive experience planning, implementing, and managing E-Commerce strategies and campaigns
  • Great leadership and management skills with an ability to motivate and inspire the E-Commerce team
  • An analytical and strategic thinker
  • Technical expertise with a deep understanding of E-Commerce platforms, website development, SEO, and digital marketing
  • Excellent written, verbal, and interpersonal communication skills

Head of E-Commerce career progression

Once you've reached the position of Head of E-Commerce, there are other senior positions you could move into. For example, you could find yourself working as a Head of Marketing, where you will assist with developing marketing communication strategies, frequently collaborating with a Chief Marketing Officer and supervising a marketing communications team while producing multimedia content while ensuring that the brand you represent maintains a clear direction and defined objectives.

Average UK Head of E-Commerce salary: 
London: £80,000 - £120,000
Greater Manchester: £65,000 - £90,000

Looking for the latest jobs in E-commerce? We can help

Now you know what the top 5 jobs in E-Commerce are, why not see where a career in E-Commerce can take you? At 3Search, we specialise in helping bright talent like you find the best roles that allow you to explore innovative working methods while leveraging your industry expertise as an essential member of the broader E-Commerce team. So if you’re seeking a new challenge, we can help.

Browse our latest E-Commerce jobs or get in touch with a member of the team to see how we can help take your career to new heights today.

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