Recruiting technology marketers in 2023 | 3Search

Recruiting technology marketers in 2023

2 minutes

Is your tech marketing team prepared for the end of the year? Time is quickly running o...

Is your tech marketing team prepared for the end of the year? 

Time is quickly running out to make impactful hires to meet your yearly targets. When it comes to permanent hires, it can take 3-6 months before you see a return on your investment, as you must take into account onboarding and training time.

Our 2023 How to Hire report has been updated with H2 in mind. With the very latest recruitment information and salary trends, this is a must read for anyone looking to hire into their tech business this year.


How has marketing recruitment evolved in the tech industry?

Last year, the technology industry was incredibly busy, hiring marketers of all seniorities into their businesses. From Marketing Executives through to CMOs, there were marketing jobs available at every level.

The rate at which companies were hiring was simply not sustainable. Now, we’ve seen the market slow down and there are more candidates actively searching for their next opportunity. 

With a new recruitment market, comes new challenges. The four most common issues we’ve seen include:

  1. The cost-of-living crisis
  2. An increased number of applications
  3. Limited hiring resources
  4. Fast-approaching deadlines

If you find your tech business facing the same struggles, check out our How to Hire report. This report has been updated for H2 to help employers overcome these challenges, with actionable takeaways and salaries across marketing, digital and product jobs.

Salary changes in the tech industry

Our data showed a 20% salary increase between 2021 and 2022 and, while salaries haven’t seen the same level of growth, they have continued to increase. We’ve seen an average 2% salary increase in early 2023.

If you’re unsure what you should be paying prospective candidates, we would highly recommend downloading our tech salary guide to benchmark.

If you’re hiring into your tech company, get in touch with 3Search.

3Search is the largest digital recruitment agency in London, with specialist recruiters working across the marketing, product and digital skill sets. 

With an extensive history of tech recruitment, we’re ready to help you. Get in touch with Katie Scott at

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